Burger King in the McSpotlight
| What's Wrong With Burger King? | Opposition & Campaigns | Company Profile |
King's profile is not as high as that of it's main competitor - McDonald's
- as they have not yet (as far as is known) sued anyone for libel. They
are however, involved in the same industry and practices as McDonald's and
indeed emulate McDonald's example.
Grand Metropolitan has a controlling share in Burger King. Grand Met has interests throughout the leisure, foods and drinks industries.
Burger King is part of the food & drink industry.
It is not only the specific practices of individual companies that cause problems. The attitudes created by the currrent system of exploitation gives power and profits to the few, at the expense of people, animals and the environment. It is important to expose the unethical practices of specific companies as their behaviour is often indicative of the entire system.
Burger King UK was given plenty of media attention when it emerged that they were operating 'zero-hour' contracts which meant that workers were not getting paid for periods while at work in which they had no work to do. They were expected to stay, unpaid, in the staff room until they were needed. They now claim to have put a stop to this practice.
[The Ethical Consumer Guide to Everyday Shopping published by the Ethical Consumer Research Association. ]
A Burger King branch in Baltimore (reported as being one of America's most violent cities) was issuing receipts printed with coupons for a local gun shop. The coupons read: "Good for one free box of ammo with gun purchase." A police spokesman said: "We feel they're sending out the wrong message." Burger Kings head office quickly banned the promotion, saying:"It's not the image we like to be associated with." Gun shop boss Tim Watson, having apparently forked out stlg10,000 for the adverts, says that he'll sue.
[The Ethical Consumer Guide to Everyday Shopping published by the Ethical Consumer Research Association.]
Opposition and Campaigns
Exploitation and profiteering do not need to exist. A better way of running our lives can be created based on the sharing of resources and on respect for each other and for nature. Increasingly people are questioning and challenging those with power and are seeking alternatives. Let's hope it's possible to make a difference.
Products and brandnames:
Burker King outlets
20 St James Square
UK SW1Y 4RR