How Hasbro, McDonald's, Mattel and Disney
|
|
No. |
Product Type |
Delivery Lead Time (in week) |
Order Quantity |
|
1 |
Action Figure |
2 |
5040 |
|
2 |
Doll |
2.5 |
7200 |
|
3 |
Figure |
2.5 |
10800 |
|
4 |
Doll |
4 |
11520 |
|
5 |
Electronic Toy |
4.5 |
35160 |
|
6 |
Plush |
5 |
8640 |
|
7 |
Electronic Plush |
5 |
12960 |
|
8 |
Electronic Plush |
4 |
11890 |
|
9 |
Action Figure |
5.5 |
47800 |
|
10 |
Activity Toy |
6 |
24000 |
|
11 |
Plush |
7 |
5004 |
|
12 |
Plush |
7 |
5004 |
|
13 |
Plush |
7 |
6960 |
|
14 |
Plush |
7 |
4008 |
|
15 |
Plush |
5.71 |
4998 |
|
16 |
Plush |
6.57 |
4998 |
|
17 |
Plush |
5.71 |
4992 |
|
18 |
Plush |
6.57 |
5004 |
|
19 |
Plush |
5.71 |
4998 |
|
20 |
Plush |
6.57 |
5004 |
|
21 |
Plastic Playset |
4.14 |
12784 |
|
22 |
Electronic Robot |
2 |
24996 |
|
23 |
Electronic Interactive Doll |
4.43 |
50004 |
|
24 |
Electronic Interactive Doll |
2.57 |
6000 |
|
25 |
Plastic Playset |
4.71 |
20001 |
|
26 |
Plastic Playset |
n/a |
n/a |
|
27 |
Plastic Playset |
n/a |
n/a |
|
28 |
Doll |
n/a |
n/a |
|
29 |
Activity Toy |
n/a |
n/a |
|
30 |
Baby Playset |
n/a |
n/a |
|
31 |
Plastic Toy |
5 |
10008 |
|
32 |
Plastic Playset |
6.57 |
25008 |
|
33 |
Toy Watch |
2 |
10754 |
|
34 |
Wire Control Car |
2 |
1200 |
|
35 |
Projector Dome |
6.43 |
n/a |
|
36 |
Plastic Toy |
5 |
n/a |
|
37 |
Plastic Playset |
5 |
n/a |
|
38 |
Action Figure |
5 |
n/a |
|
39 |
Action Figure |
6 |
n/a |
|
40 |
Plastic Toy |
4 |
n/a |
|
41 |
Plastic Playset |
4 |
n/a |
|
42 |
Plastic Playset |
4 |
n/a |
|
43 |
Plastic Toy |
4 |
n/a |
|
44 |
Plastic Toy |
4 |
n/a |
|
45 |
Plastic Toy |
4 |
n/a |
|
46 |
Electronic Interactive Doll |
2 |
2100 |
|
47 |
Electronic Toy |
2.14 |
5500 |
|
48 |
Electronic Interactive Doll |
1.86 |
48000 |
|
49 |
Electronic Interactive Plus |
1.43 |
4400 |
|
50 |
Electronic Interactive Doll |
1 |
4000 |
Take the case of the production of electronic robot (no.22), only 2 weeks were given for an order quantity of 24996 pieces. Of course there are a lot of factors that are absent at this stage to help evaluating the delivery lead time, such as the production capacity of the supplier plant and the steps that are needed to produce the product. Yet, the figures still give us a glimpse on the tight production schedule of the toy industry and its workers. The following question should rather be directed to the 4 trans-national toy companies, namely Hasbro, Mattel, McDonald’s and Disney:
The pricing of a piece of toys, hard or soft, in general is composed of the following: labor, depreciation, raw material and overhead. In a buyers’ market that pit manufacturers against manufacturers, workers against workers and countries against countries, prices race to the bottom.
The following information shows the percentage of direct labor cost (take-home-pay for workers) over the retail price of a number of toy products produced by Mattel, Hasbro, McDonald’s and Disney in facilities in mainland China.
Table 2: Direct Labor Cost Percentage
|
No. |
Product Type |
Direct Labor Cost |
Retail Price |
Direct Labor Cost / Retail Price % |
|
1 |
Action Figure |
US$0.659 |
US$11.99 |
5.5 |
|
2 |
Doll |
US$0.46 |
US$9.99 |
4.6 |
|
3 |
Figure |
US$0.21 |
US$7.49 |
2.8 |
|
4 |
Doll |
US$0.561 |
US$16.99 |
3.3 |
|
5 |
Electronic Toy |
US$0.81 |
US$44.99 |
1.8 |
|
6 |
Plush |
US$0.168 |
US$6.99 |
2.4 |
|
7 |
Electronic Plush |
US$0.387 |
US$15.49 |
2.5 |
|
8 |
Electronic Plush |
US$1.188 |
US$43.99 |
2.7 |
|
9 |
Action Figure |
US$0.148 |
US$4.49 |
3.3 |
|
10 |
Activity Toy |
US$0.105 |
US$14.99 |
0.7 |
|
11 |
Plush |
US$0.367 |
US$9.99 |
3.67 |
|
12 |
Plush |
US$0.368 |
US$9.99 |
3.68 |
|
13 |
Plush |
US$0.36 |
US$10.99 |
3.28 |
|
14 |
Plush |
US$0.382 |
US$9.99 |
3.82 |
|
15 |
Plush |
US$0.175 |
US$6.99 |
2.5 |
|
16 |
Plush |
US$0.175 |
US$6.99 |
2.5 |
|
17 |
Plush |
US$0.175 |
US$6.99 |
2.5 |
|
18 |
Plush |
US$0.175 |
US$6.99 |
2.5 |
|
19 |
Plush |
US$0.267 |
US$9.99 |
2.67 |
|
20 |
Plush |
US0.175 |
US$6.99 |
2.5 |
|
21 |
Plastic Playset |
US$0.264 |
US$10.99 |
2.4 |
|
22 |
Electronic Robot |
US$0.539 |
US$76.99 |
0.7 |
|
23 |
Electronic Interactive Doll |
US$0.87 |
US$29.99 |
2.9 |
|
24 |
Electronic Interactive Doll |
US$0.26 |
US$64.99 |
0.4 |
|
25 |
Plastic Playset |
US$0.273 |
US$12.99 |
2.1 |
|
26 |
Plastic Playset |
US$0.216 |
US$11.99 |
1.8 |
|
27 |
Plastic Playset |
US$0.245 |
US$34.99 |
0.7 |
|
28 |
Doll |
US$0.144 |
US$11.99 |
1.2 |
|
29 |
Activity Toy |
US$0.14 |
US$19.99 |
0.7 |
|
30 |
Baby Playset |
US$0.175 |
US$24.99 |
0.7 |
|
31 |
Plastic Toy |
US$0.045 |
US$4.5 |
1 |
|
32 |
Plastic Playset |
US$0.094 |
US$12.5 |
0.75 |
|
33 |
Toy Watch |
US$0.035 |
US$1.99 |
1.76 |
|
34 |
Wire Control Car |
US$0.264 |
US$27.2 |
0.97 |
|
35 |
Projector Dome |
US$0.215 |
US$24.99 |
0.86 |
|
36 |
Plastic Toy |
US$0.17 |
US$4.99 |
3.4 |
|
37 |
Plastic Playset |
US$0.4 |
US7.99 |
5 |
|
38 |
Action Figure |
US$0.323 |
US$7.69 |
4.2 |
|
39 |
Action Figure |
US$0.172 |
US$5.39 |
3.2 |
|
40 |
Plastic Toy |
US$0.517 |
US$10.99 |
4.7 |
|
41 |
Plastic Playset |
US$0.32 |
US$7.99 |
4 |
|
42 |
Plastic Playset |
US$0.407 |
US$7.99 |
5.1 |
|
43 |
Plastic Toy |
US$0.17 |
US$3.69 |
4.6 |
|
44 |
Plastic Toy |
US$0.192 |
US$3.99 |
4.8 |
|
45 |
Plastic Toy |
US$1.78 |
US$4.69 |
3.8 |
|
46 |
Electronic Interactive Doll |
US$0.831 |
US$2499 |
3.33 |
|
47 |
Electronic Toy |
US$1.314 |
US$27.99 |
4.7 |
|
48 |
Electronic Interactive Doll |
US$2.454 |
US$99.99 |
2.45 |
|
49 |
Electronic Interactive Plus |
US$0.73 |
US$24.99 |
2.92 |
|
50 |
Electronic Interactive Doll |
US$0.82 |
US$19.99 |
4.1 |
(Source: from toy manufacturers in Hong Kong)
None of the above cases show the four trans-national companies as paying more than 6% of the retail price of their products to the Chinese workers. In the most extreme case, only 0.4% or US$0.26 was paid to the workers for the electronics interactive dolls that were sold at US$64.99.
Seasonality is obvious in the toy industry and this applies to both the US and European market. The retailing system in the US and the toy business rely heavily on the holiday season of conscience. And Chinese workers work long hours just to support the December shopping craze. Lately, there is a tendency to push the holiday season to just a few weeks before Christmas. The holiday season of shopping is compressed due to keen competition and the reliance on just-in-time delivery. That means the peak season for toy production has a tendency to becoming shorter and drawn closer towards the end of the year. On the part of Chinese workers, it means more irregular and fragmented work as well as unstable employment. Visits to toy factories in China during the slack period give a stark contrast to the scenario in the peak season. Up to half or two-third of the workforce would be laid off during the slack season.
The table below shows the seasonal demand pattern for a total of 21 toy products of Mattel, Hasbro, McDonald’s and Disney in the year 2000. As shown, July – September is the peak season for toy production in the mainland facilities that produce the four labels. It should be added that on top of the seasonality is the popularity of the particular toy. The demand for interactive doll (no 48) demonstrates a big fluctuation. It rises from 2.66% in the second quarter to the peak of 84.88%. From there drops to 12.47% in the last quarter. Similar fluctuations can be observed with item 3, 24 and 34.
|
No. |
Demand Pattern (in%) |
Jan-Mar |
Apr-Jun |
Jul-Sep |
Oct-Dec |
Total |
|
1 |
Action Figure |
13.3 |
22.5 |
44 |
20.2 |
100 |
|
2 |
Doll |
11.3 |
19 |
47 |
22.7 |
100 |
|
3 |
Figure |
9 |
22 |
56.3 |
12.7 |
100 |
|
4 |
Doll |
12.5 |
24 |
47.5 |
16 |
100 |
|
5 |
Electronic Toy |
13.5 |
20 |
47.5 |
19 |
100 |
|
21 |
Plastic Playset |
18.5 |
22.4 |
47.2 |
11.9 |
100 |
|
22 |
Electronic Robot |
20 |
14.4 |
50.6 |
15 |
100 |
|
23 |
Electronic Interactive Doll |
18.7 |
29.7 |
27.8 |
23.8 |
100 |
|
24 |
Electronic Interactive Doll |
6.1 |
25.4 |
53.9 |
14.6 |
100 |
|
25 |
Plastic Playset |
12 |
20.7 |
53.7 |
13.6 |
100 |
|
31 |
Plastic Toy |
17.45 |
22.61 |
38.58 |
21.36 |
100 |
|
32 |
Plastic Playset |
11.56 |
63.77 |
4.9 |
19.77 |
100 |
|
33 |
Toy Watch |
20.59 |
30.81 |
24.81 |
23.79 |
100 |
|
34 |
Wire Control Car |
35.27 |
2.72 |
37.41 |
24.6 |
100 |
|
35 |
Projector Dome |
1.51 |
25.8 |
41.8 |
30.89 |
100 |
|
N/a |
10 |
18 |
55 |
17 |
100 |
|
|
46 |
Electronic Interactive Doll |
10.33 |
6.08 |
63.09 |
20.5 |
100 |
|
47 |
Electronic Toy |
5.95 |
10.51 |
68.87 |
14.67 |
100 |
|
48 |
Electronic Interactive Doll |
0 |
2.66 |
84.88 |
12.47 |
100 |
|
49 |
Electronic Interactive Plus |
14.26 |
13.41 |
63.93 |
8.4 |
100 |
|
50 |
Electronic Interactive Doll |
9.51 |
34.47 |
35.9 |
20.12 |
100 |
(Source: from toy manufacturers in Hong Kong)
Sub-contracting workers are dismissed or "told to take a vacation" during the slack season. In most cases, they are not compensated. The seasonality of the industry makes these workers seasonal workers, depriving them the right to enjoy long-term benefits, such as pension and progressive training.
Too big a fluctuation in the yearly demand pattern is not advantageous to the development of a long term working relationship between the order-placing company and the suppliers, which is important to the implementation of the toy companies’ code of conduct.
Long working hours, low wages, payment by piece rate, are some of the major reasons behind the OSH problems, both accute and chronic, of the sub-contracting toy workers in mainland China. What happens in the upper stream of the industry have implications for the management of workflow and the pay system at the supplier level. The tendency of the industry to price down, the just-in-time delivery, as well as inventory control, are related to long working hours and persistent exposure to a higher risk of acquiring OSH problems at the supplying factory level.
This part is a summary of the research findings based on the interviews and finished questionnaire conducted with 93 toy workers employed by 20 manufacturing plants operating in Guangdong province of mainland China. The research was conducted from 9 August to 21 September 2001.
The Occupational safety and health problem at the work place remains a problem that receives less attention. By interviewing more than 90 mainland workers, the HKCIC aims to:
i. Production plants
93 workers from more than 20 operating plants of varying sizes were interviewed
in this research. Amongst the 20 operating plants, the research team identified
8 toy corporations or companies to focus the study. 7 of them are Hong
Kong capital investments whereas the other one is a South Korean company.
The names of the 8 corporations and their subsidiaries will not be disclosed
to protect the contracting factories and their workers. They will be named
by alphabets but they can be distinguished in terms of their supplying
relations with the 4 brand name toy companies. The biggest corporation
amongst the 8 identified suppliers employed around 25,000 workers during
the peak season, whereas the smallest one had a 300-strong work force.
All the operating plants are located in industrial cities in the Pearl
River Delta of Guangdong province, namely Shenzhen, Dongguan and Nan Hoi.
All the 20 and more plants were supplying to world famous brand name companies in the toy industry namely, Hasbro, Mattel, McDonald’s and Disney etc.
Table1: The 4 trans-national toy companies and their suppliers
|
Trans-National Toy Companies |
Suppliers |
|
Hasbro |
Company A, B, C, D |
|
McDonald’s |
Company E, F, G, H |
|
Mattel |
Company A, B |
|
Disney |
Company B, G, H |
A total of 93 workers (44% male and 56% female) were interviewed. They
were working in different departments, both production and non-production.
Their age ranged from 18 to 35. They came from different inland provinces
in the mainland, including Sichuan, Henan, Hubei, Hunan, Guangxi, Jiangxi
etc.
|
Department |
Percentage |
|
Assembly and Packaging |
40% |
|
Spraying and Coloring (included paint coloring, spray coloring and refine coloring) |
24% |
|
Molding |
8% |
|
Sewing |
6% |
|
Others (include work processes such as making holes, trimming, wood processing, mold making etc) |
22% |
|
Supplying company/ corporation |
Percentage |
|
Company A |
26% |
|
Company B |
16% |
|
Company C |
14% |
|
Company D |
13% |
|
Company F |
9% |
|
Company G |
7% |
|
Others (including Company E + H) |
15% |
The research aimed at giving a general picture of the OSH problems and consciousness of toy workers manufacturing for export, and equally importantly, to give a voice to the workers. All the interviews were done based on a 3-page questionnaire. As occupational safety and health issues involve not only infrastructures, but also management policy and workers’ consciousness, it is thus important to understand how workers view and frame the problems. Open questions were asked where appropriate. It is deemed that not only the statistics, but the way workers understand and frame the problems is also indicative of the level of their OSH consciousness which in itself is an important reference standard to evaluate the OSH provisions and policies carried out by the factory management. Whenever possible, the interviewed workers would be asked to assess and prioritize the most serious source of hazards at the work place. This should give a reference to factories and brand name companies in addressing the problems.
The drafting of the questionnaire is based on consultation with OSH experts in the US, India and Hong Kong. The questionnaire has three sections. The first part asks about specific OSH problems identified in different departments of a toy factory. Questions in the second part ask about other OSH infrastructures and policies executed at the work place. The last part looks at the interviewed workers’ OSH consciousness and awareness of their legal rights. The last question asks workers to indicate their interest in receiving more information and training on OSH issues.
The following is an abstract of the research findings based on the 93 finished questionnaires. It gives a general picture of the OSH conditions found in the 8 supplying toy companies/corporations that manufactured for Hasbro, Mattel, McDonald’s and Disney during the research period.
(A) OSH problems Encountered in Different DepartmentsThe Assembly and Packaging Department
The Spraying and Coloring Department
The Die-Casting Department
The Sewing Department
The Silk Screening Department
Tooling Department
Hole Pressing Department
The Trimming Department
(B) Other OSH Problems in General
Fire drills and fire prevention
Long Working Hours
Faints and deaths
Medical Provision and Lack of an OSH Policy
Regular body check-ups (yearly or twice a year) took place in the large-scale plants that were visited. It varied from factory to factory whether the check-ups were paid by the management or the workers. What cannot be accepted is that some of the factories, even large-scale ones, used body check-ups as a screen test to remove workers (current or new) that were weak or sick. These workers would be blatantly fired, "advised" to quit or simply told by the management to take a "long vacation". What these factories doing is illegal and irresponsible as the Chinese Labor Law states that workers that have acquired diseases or illnesses during the terms of service should be protected, not fired.
Large-scale factories had factory clinics, but not for smaller scale ones. In general workers had to pay a subsidized medical fee. Workers would be sent to the hospital in case of industrial injuries.
None of the factories visited had an OSH policy or an OSH committee that workers could name of. It can be seen in the above parts that a systematic documentation of the medical and injury records is urgently needed. A record of both workers’ medical histories as well as that of the factory’s OSH hazards and accidents can help both parties to identify, report, investigate and eliminate hazards. It also helps both parties to give and receive proper and legal treatment.
Women’s health
(C) Legal Rights Knowledge and Awareness of Workers
The following figures give an idea of the legal rights understanding of the 93 workers that were interviewed.
Table 4:
|
Questions: |
Yes, I know |
I’ve heard about it |
No, I don’t know |
|
1.Do you know the legal minimum wage of the town you are working in? |
10% |
0 |
90% |
|
2.Do you know the legal working hours ceiling of the town you are working in? |
4% |
1% |
95% |
|
3.Do you know how much compensation you can get if you are industrially injured? |
0 |
1% |
99% |
|
4.Do you know anything about the Chinese Labor Law? |
8% |
25% |
67% |
|
5.Do you know anything about the "Regulation on the Protection of Female Workers"? |
0 |
1% |
99% |
|
6.Do you know anything about the "Law on the Protection on Teenagers"? |
1% |
1% |
98% |
|
7.Do you know anything about code of conduct? |
9% |
1% |
90% |
|
8.Do you want to get more information and training on OSH issues? |
Yes, I want. 82% |
I have no opinion. 16% |
No, I don’t want. 2% |