Day 124 - 10 May 95 - Page 03

     
     1        help you or not.  I mean, if he can help you, you can go
     2        through the bits which you consider important and see
     3        whether he will accept those.  If he cannot help you, then
     4        there is no point.  If it is apparent from the beginning
     5        that he cannot help you, then there is no point in putting
     6        the whole lot.
     7
     8   MR. MORRIS:  Right.
     9
    10   MR. JUSTICE BELL:  See how you go.
    11
    12   MR. MORRIS:  Yes.
    13
    14                        MR. BEAVERS, recalled.
    15             Cross-examined by the Defendants, continued.
    16
    17   MR. MORRIS:  Do you remember in the 1970s a book being written
    18        by Matt Bowas and Steve Chain who visited franchisees all
    19        over America, observed McDonald's courses at Hamburger
    20        University, interviewed large numbers of people from
         McDonald's and consumed over 2,000 hamburgers -- I do not
    22        think that is relevant -- called "Big Mac, The Unauthorised
    23        Story of McDonald's"?
    24        A.  Yes, I have heard of it and I have perused it.  It has
    25        been a number of years, quite a few years, since I have
    26        perused it.
    27
    28   Q.   Are you aware that they spoke to quite a lot of people
    29        connected with McDonald's?
    30        A.  They did.  It was unauthorised.
    31
    32   Q.   Yes.  Was it originally going to be authorised and then
    33        when the tenor of it was seen it was rejected or something
    34        like that, do you remember?
    35        A.  I do not know the specifics, you know, surrounding the
    36        fact that we did not, you know, bless the book, authorise
    37        the book.
    38
    39   Q.   Were you yourself interviewed or approached, do you
    40        remember?
         A.  No, not for that, I do not recall.
    42
    43   Q.   I will try to go through this as systematically as possible
    44        then.  There is one question that is raised, it is about
    45        McDonald's income from real estate, and some opinion being
    46        expressed in Wall Street's leading fast-food service
    47        magazine -----
    48
    49   MR. RAMPTON:  My Lord, I am not sure this has any relevance to
    50        this case.  There is nothing about real estate in the 
    51        leaflet or in the Defence. 
    52 
    53   MR. JUSTICE BELL:  What do you say this relates to?
    54
    55   MR. MORRIS:  It relates to the Company's income and whether they
    56        get more direct revenue from, effectively, real estate and
    57        rentals rather than directly from the selling of
    58        hamburgers.
    59
    60   MR. JUSTICE BELL:  What has that to do with the leaflet?  Let me