Day 124 - 10 May 95 - Page 03
1 help you or not. I mean, if he can help you, you can go
2 through the bits which you consider important and see
3 whether he will accept those. If he cannot help you, then
4 there is no point. If it is apparent from the beginning
5 that he cannot help you, then there is no point in putting
6 the whole lot.
8 MR. MORRIS: Right.
10 MR. JUSTICE BELL: See how you go.
12 MR. MORRIS: Yes.
14 MR. BEAVERS, recalled.
15 Cross-examined by the Defendants, continued.
17 MR. MORRIS: Do you remember in the 1970s a book being written
18 by Matt Bowas and Steve Chain who visited franchisees all
19 over America, observed McDonald's courses at Hamburger
20 University, interviewed large numbers of people from
21 McDonald's and consumed over 2,000 hamburgers -- I do not
22 think that is relevant -- called "Big Mac, The Unauthorised
23 Story of McDonald's"?
24 A. Yes, I have heard of it and I have perused it. It has
25 been a number of years, quite a few years, since I have
26 perused it.
28 Q. Are you aware that they spoke to quite a lot of people
29 connected with McDonald's?
30 A. They did. It was unauthorised.
32 Q. Yes. Was it originally going to be authorised and then
33 when the tenor of it was seen it was rejected or something
34 like that, do you remember?
35 A. I do not know the specifics, you know, surrounding the
36 fact that we did not, you know, bless the book, authorise
37 the book.
39 Q. Were you yourself interviewed or approached, do you
41 A. No, not for that, I do not recall.
43 Q. I will try to go through this as systematically as possible
44 then. There is one question that is raised, it is about
45 McDonald's income from real estate, and some opinion being
46 expressed in Wall Street's leading fast-food service
47 magazine -----
49 MR. RAMPTON: My Lord, I am not sure this has any relevance to
50 this case. There is nothing about real estate in the
51 leaflet or in the Defence.
53 MR. JUSTICE BELL: What do you say this relates to?
55 MR. MORRIS: It relates to the Company's income and whether they
56 get more direct revenue from, effectively, real estate and
57 rentals rather than directly from the selling of
60 MR. JUSTICE BELL: What has that to do with the leaflet? Let me