Day 041 - 28 Oct 94 - Page 02

     1                                      Friday, 28th October 1994.
     3   MR. RAMPTON:  My Lord, before I call Mr. John Hawkes, I wonder
     4        if I might hand up some documents?  The first two are
     5        administrative.  One is a reworked proposed new schedule.
     6        The other is a continuation of the lavendar coloured
     7        diary.  The other documents are documents relating to the
     8        evidence of Mr. Hawkes and in due course to the evidence of
     9        Mr. Fairgrieve when he returns.  The first document is a
    10        list of the television advertisements.
    12   MR. JUSTICE BELL:  Yes, I do not think I have been handed that.
    13        I have the timetable and the diary.
    15   MR. RAMPTON:  Yes, my Lord.  I have them here.  I will just say
    16        what they are.  I will hand them up.  Mrs. Brinley-Codd has
    17        put post-its on them with the exception of the list of
    18        television advertisements.  (Handed)
    20        The other two Hawkes' documents, if I can call them that,
    21        are first of all a table showing the ratios of advertising
    22        expenditure to overall sales within categories of
    23        products.  The second one is a selection of particular
    24        companies' products and the ratio which their advertisement
    25        expenditure bears to their turnover expressed, I think,
    26        both in figures and in percentages.
    28        My Lord, there is an additional document which gives a
    29        table showing McDonald's media expenditure from 86 to 92,
    30        again both in figures, that is to say pounds and in
    31        percentages, and split up between adults and children.  My
    32        Lord, that one is still here.
    34   MR. MORRIS:  We have not had that one.
    36   MS. STEEL:  Can I say for the record, I did not see these until
    37        the morning because for some reason my set was delivered to
    38        Mr. Morris; I do not know why, but that is no use to me.
    40   MR. JUSTICE BELL:  If that puts you in difficulty, let me know.
    42   MR. RAMPTON:  My Lord, the other documents behind the blue
    43        divider I do not think will be needed with Mr. Hawkes, but
    44        they represent the product of the work, further work, which
    45        Mr. Fairgrieve did in response to your Lordship's request.
    46        I think Mrs. Brinley-Codd has suggested on one of her
    47        post-its where they should be put.
    49   MR. JUSTICE BELL:  I think the safest thing would be -- it says
    50        "behind J. Hawkes' statement", but should I also put it 
    51        behind Mr. Hayden's, in other words, at the back of that 
    52        section? 
    54   MR. RAMPTON:  Yes, my Lord.  That is the best place because to a
    55        large extent Mr. Hawkes adopts what Mr. Hayden will say.
    57   MR. JUSTICE BELL:  Shall I put the other two sheets, the Total
    58        Media Expenditure and the Children's History Take, there as
    59        well?

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