Day 047 - 07 Nov 94 - Page 02
1 Monday, 7th November, 1994
3 MR. MORRIS: We have just had a meeting with our witness here,
4 discussing the papers which she has gathered. She has not
5 got copies of them. We are just going to copy them at some
6 stage, tonight or something. That is basically that,
7 really, I think.
9 MR. JUSTICE BELL: Right. Thank you.
11 MR. RAMPTON: Mr. Miles please.
13 KENNETH NORMAN MILES, sworn
14 Examined by MR. RAMPTON QC
16 Q. Mr. Miles, are your full names Kenneth Miles?
17 A. Kenneth Norman Miles.
19 Q. Do you give your address as the Incorporated Society of
20 British Advertisers at 44 Hertford Street, London W.1?
21 A. Yes.
23 Q. Are you the Director General and Chief Executive of that
25 A. Yes.
27 Q. Is that an advertising industry association?
28 A. It is an association for companies who advertise.
30 Q. It is not an association of advertising agents?
31 A. No.
33 Q. How long have you worked for the Incorporated Society of
34 British Advertisers?
35 A. I have been there for 15 years.
37 Q. Have you held the same post during all of that time?
38 A. Yes.
40 Q. What does your discharge of that role involve you in doing?
41 A. I am responsible for advising companies and
42 representing their views on everything connected with
43 advertising and publicity of any kind. That means advising
44 them on practical day-to-day subjects, also representing
45 their views to the government, to the media owners, or to
46 anyone else.
48 It is our task to look after the interests of companies,
49 both in the short term and in the longer term; and of
50 course the advertising codes and the maintenance of high
51 standards in advertising are an important part of the
52 longer term issues.
54 Q. Does it mean that you are able to tell us -- and I will ask
55 you in detail in a moment -- if you can, what are the
56 purposes and perceived effects of advertising in this
58 A. Yes. I believe I am in a position to do that.
60 Q. Before you joined the society as its Director General and