Day 050 - 10 Nov 94 - Page 04
1 When we have finished Mr. Miles, we will take stock and, if
2 there is still any doubt about it, I will have sufficient
3 of a break for you and/or Mr. Morris to speak to
4 Miss Dibb. Just put that completely on one side at the
5 moment and concentrate on Mr. Miles.
7 KENNETH NORMAN MILES, recalled
8 Cross-Examined by the Defendants, continued.
10 MR. MORRIS: On the ITC Code -- I do not know if you should
11 get this bundle. You might as well get this bundle out --
12 pink volume VII, Advertising. In the first tab 1, the
13 previous code before 1993 is the first document. Do you
14 know the date of that first one, when that would have been
15 in operation?
16 A. I am afraid I am not sure which one you are referring
19 MR. MORRIS: In tab 1, the first document.
21 MR. JUSTICE BELL: After divider 1.
22 A. That is the ITV Association Notes of Guidance, as
23 I have it here.
25 MR. MORRIS: I see. So is that current with the May 1993 ITC?
26 A. Yes, I think so, though I cannot be sure it is
27 completely up to date, but I think that is so.
29 Q. I did note that it is a slightly different code from the
30 ITC Code. If you look at page 9. At the bottom of each
31 page it is numbered. It is page 9 in the actual bundle.
32 It is not the internal page; it is the bundle page, at the
33 very bottom of the page.
34 A. Yes.
36 Q. There is a section called "Hygiene"; yes?
37 A. Yes.
39 Q. I just thought this was pre-dating the Health and Hygiene,
40 section 11 in the ITC, May 1993. But you are saying it is
42 A. Yes. If I may just go back over ground which may have
43 been covered before: the ITC (formerly the IBA) produces
44 its code, and the ITV Association (now the BACC) produces
45 amplification of that, to help advertising agencies and
46 advertisers to understand what interpretations may be
47 made. So this does not have quite the force of the code,
48 but it is guidance notes. Therefore, it goes into detail
49 in a way that the code, itself, does not.
51 Q. Maybe we will leave that, then. Thank you for explaining
54 In terms of complaints to the ASA and ITC, when you said
55 before about complaints, were you talking about both those
56 or just the ITC?
57 A. I am afraid I do not remember the exact context in
58 which we spoke, but I am happy to talk about either.
60 Q. Are these bodies and their complaints procedures widely