Day 055 - 25 Nov 94 - Page 02
1 Friday, 25th November, 1994.
3 SUSAN ELIZABETH DIBB, recalled.
4 Examined by the Defendants, Continued.
6 MR. MORRIS: There is the document which you did not have
9 MR. JUSTICE BELL: Yes. Thank you very much.
11 MR. MORRIS: I think Mr. Rampton gave you the whole magazine. I
12 do not know if he gave it back to you? Yes, that is the
13 relevant extract from the magazine; I believe it is the
16 MR. JUSTICE BELL: I think I was being a bit slow just seeing
17 where various bits were. I had not appreciated that this
18 was part of another thing.
20 MR. MORRIS: If Mr. Rampton has given you his copy permanently?
22 MR. RAMPTON: I cannot give it permanently; I will need it
25 MR. JUSTICE BELL: This is a spare, is it?
27 MR. MORRIS: That is for yourself, yes.
29 MR. JUSTICE BELL: Yes.
31 MR. MORRIS (To the witness): I want to come on to the ITC
32 guidelines regulations. If we can all get them; I think
33 they were before tab 1 in bundle pink VII, if you remember,
34 the 1993 Advertising Standards and Practice. Ms. Dibb,
35 have you a copy of the ITC Code?
36 A. May 1993?
38 Q. Yes.
39 A. Yes, I have.
41 Q. You have an original copy there. We are mainly concerned
42 with the appendix 1, Advertising and Children, page 12.
43 Just a general question first: I believe the McDonald's
44 position, or one of their expressed positions, in this
45 court has been that none of their ads have been forcibly
46 withdrawn by the ITC; therefore, all the advertising must
47 have been legal, decent, honest and perfectly fine. Would
48 that necessarily follow, in your opinion?
49 A. The National Food Alliance has examined in great detail
50 the advertising Codes of Practice, with particular regard
51 to advertising in children, both the one that is
52 implemented by the Advertising Standards Authority, which
53 refers to non-broadcast media, and the Independent
54 Television Commission's Code of Practice, which governs
55 broadcast television advertising.
57 MR. JUSTICE BELL: Keep your voice up, please, Ms. Dibb.
58 A. The National Food Alliance has raised a number of
59 criticisms and concerns.