Day 055 - 25 Nov 94 - Page 02

     
     1                                      Friday, 25th November, 1994.
     2
     3                   SUSAN ELIZABETH DIBB, recalled.
     4                  Examined by the Defendants, Continued.
     5
     6   MR. MORRIS:  There is the document which you did not have
     7        yesterday.
     8
     9   MR. JUSTICE BELL:  Yes.  Thank you very much.
    10
    11   MR. MORRIS:  I think Mr. Rampton gave you the whole magazine.  I
    12        do not know if he gave it back to you?  Yes, that is the
    13        relevant extract from the magazine; I believe it is the
    14        same.
    15
    16   MR. JUSTICE BELL:  I think I was being a bit slow just seeing
    17        where various bits were.  I had not appreciated that this
    18        was part of another thing.
    19
    20   MR. MORRIS:  If Mr. Rampton has given you his copy permanently?
    21
    22   MR. RAMPTON:  I cannot give it permanently; I will need it
    23        later.
    24
    25   MR. JUSTICE BELL:  This is a spare, is it?
    26
    27   MR. MORRIS:  That is for yourself, yes.
    28
    29   MR. JUSTICE BELL:  Yes.
    30
    31   MR. MORRIS (To the witness):  I want to come on to the ITC
    32        guidelines regulations.  If we can all get them; I think
    33        they were before tab 1 in bundle pink VII, if you remember,
    34        the 1993 Advertising Standards and Practice.  Ms. Dibb,
    35        have you a copy of the ITC Code?
    36        A.  May 1993?
    37
    38   Q.   Yes.
    39        A.  Yes, I have.
    40
    Q.   You have an original copy there.  We are mainly concerned
    42        with the appendix 1, Advertising and Children, page 12.
    43        Just a general question first:  I believe the McDonald's
    44        position, or one of their expressed positions, in this
    45        court has been that none of their ads have been forcibly
    46        withdrawn by the ITC; therefore, all the advertising must
    47        have been legal, decent, honest and perfectly fine.  Would
    48        that necessarily follow, in your opinion?
    49        A.  The National Food Alliance has examined in great detail
    50        the advertising Codes of Practice, with particular regard 
    51        to advertising in children, both the one that is 
    52        implemented by the Advertising Standards Authority, which 
    53        refers to non-broadcast media, and the Independent
    54        Television Commission's Code of Practice, which governs
    55        broadcast television advertising.
    56
    57   MR. JUSTICE BELL:  Keep your voice up, please, Ms. Dibb.
    58        A.  The National Food Alliance has raised a number of
    59        criticisms and concerns.
    60