Day 064 - 08 Dec 94 - Page 03
3 MS. STEEL: Actually it is dated April 1993 on page 3 of the
5 A. It looks like 1993, yes. I do not have page numbers
6 here. What are we looking for?
8 Q. Right at the bottom, they are tiny.
9 A. It is not on my copy.
11 Q. You are looking for a heading: "Buying British from french
12 fries to apple pie". It has a picture of french fries in
13 the middle of the page?
14 A. Yes, I have it.
16 Q. Right. Do you see in the right-hand column under "Helping
17 British exports" it says: "When we entered a partnership
18 with Sun Valley Poultry in 1984 we helped them introduce
19 new methods to their operation which made farming and
20 processing more efficient whilst complying with all animal
21 welfare approved food production standards?
22 A. Yes.
24 Q. What is that about then?
25 A. Exactly what it says; we introduced new methods to
26 their operation which I have just described to you. It
27 goes on to say "which made farming and processing more
30 Q. Why should it have any effect on farming, what you have
33 MR. JUSTICE BELL: Let him finish, I am not sure whether he had
34 -- did you have anything more to say?
35 A. Not really other than I have said earlier.
37 MS. STEEL: Why should what you have described have any effect
38 on farming? In fact, I think you said it did not have any
39 effect on farming.
40 A. I said we did not introduce any new farming ideas to
41 Sun Valley. Obviously, the more you farm the more
42 efficient you can become.
44 Q. "We helped them introduce new methods to their operations
45 which made farming and processing more efficient"?
46 A. That is right. The new methods I have described
47 earlier to their operations; the sheer volume of what
48 McDonald's is using from Sun Valley automatically makes
49 their farming more efficient.
51 Q. If it is only about processing, why does it mention animal
53 A. Sorry, I have not read on that far. Let me see. Well,
54 it is not only about farming, is it, about processing; it
55 is also about farming as well. But we did not introduce
56 new farming methods. The sheer volume of what we use makes
57 them more efficient and it goes on to say: "Whilst
58 complying with all animal welfare and food production
59 standards" which we do.