EDUCATION

POLICY STATEMENT
McDONALD'S EDUCATION SERVICE
EDUCATION SPONSORSHIP
EMPLOYEE EDUCATION
Education Awards
Books Programme
Scholarship Programme
Junior Business Management Programme



POLICY STATEMENT
McDonald's has a long term commitment to education. The
company will encourage in young people positive attitudes towards
life and learning through strengthening and developing their
industrial and educational experiences at a local and national level.

McDONALD'S EDUCATION SERVICE
[]In 1993, the McDonald's Education Service was set up to work

with Education Business Partnerships (EBPS) and to provide a
resource to schools and communities around our restaurants.


[]The Education Service is working with over 40 EBPS,
concentrating on the areas of teacher placement, work
experience, Young Enterprise, curriculum support and school
governor support.


[]Teacher Placement
In 1994, McDonald's worked with the Teacher Placement Service
to place 95 teachers in restaurants to give them direct
experience of business.


[]Work Experience
McDonald's restaurants are being used as venues for work
experience for 16 year olds.


[]McDonald's has a vocational work experience programme linked
to National Vocational Qualifications (NVQs).


[]Young Enterprise
Over 80 McDonald's managers are working with Young
Enterprise to develop business awareness in 16 to 18 year old
pupils.


[]National Curriculum Support
The support of educational projects of benefit to children form a
major element of McDonald's programme of community activity.


[]In 1994 McDonald's invested over 340,000 in educational
programmes.


[]The Education Centre at the Festival Park in Ebbw Vale is funded
by McDonald's. A permanent classroom, staffed by
educationalists, enables school parties to undertake projects,
based upon environmental and ecological aspects of the
Festival Park. Two resource packs linking the park to the National
Curriculum have been funded by McDonald's for use by schools
visiting the park.


[]McDonald's has sponsored an educational resource pack for the
Welsh Rugby Football Union which will enable teachers to teach
rugby skills as part of the PE National Curriculum.


[]In support of the Technology syllabus of the National Curriculum
McDonald's has produced a resource pack written by teachers
for secondary pupils aged 14-16. By the end of 1994, the pack
had been requested by 4,600 schools.


[]A resource pack on information technology written by teachers
has been produced for Key Stage 3.


[]A primary activity pack for Key Stage 1 on Economic and
Industrial Understanding has been developed by teachers
funded by McDonald's and Humberside Education Business
Partnership.


[]School Governors Support
60 restaurant managers and franchisees are school governors.


[]McDonald's is sponsoring, with the Times Educational
Supplement, the School Governors Report to Parents Awards.


[]McDonald's sponsored five conferences in 1994 run by the
Institution for School and College Governors to help governors
manage effectively.


EDUCATION SPONSORSHIP
In 1994 McDonald's sponsored an Insight into Industry
programme in Glasgow involving 32 local secondary schools.


[]At the request of EBPS, McDonald's ran seminars for teachers in
1994 on assertiveness, leadership, time management and
marketing and participated in a seminar on recruitment.


EMPLOYEE EDUCATION
[]McDonald's policy is to recruit and train staff, developing them to
the best of their ability. Education programmes have been
established to provide financial assistance to members of staff
studying externally for recognised qualifications relevant to their
job.


EDUCATION AWARDS
[]Annually, every restaurant can give up to three Education
Awards. Those eligible have to be hourly paid, have over one
year's service and have achieved an agreed level of
performance.


[]The Education Awards provide 250 to cover tuition fees or
course books.


BOOKS PROGRAMME
[]Employees studying externally and wanting financial assistance
to meet the cost of course books can receive up to 50 annually,
Grants are available to all hourly paid employees who have
worked for 6 months or more and achieved an agreed level of
performance.


McDONALD'S SCHOLARSHIP PROGRAMME
[]Ten scholarships worth 2,250 are awarded annually to students
undertaking a recognised business studies course or a related
discipline (HND, BA). Grants are made on the merit of the
student, regardless of whether they are currently employed by
McDonald's.


The scholarship comprises:
An annual cash award
An hourly paid training programme undertaken during holiday
and/or term time
The provision of falilities to undertake necessary work-based
studies
The opportunity to completeindustrial placements at
McDonald's if required.

JUNIOR BUSINESS MANAGEMENT PROGRAMME
[]The Junior Business Management Programme is open to A Level
school leavers and is combined with day release for study in a
recognised business qualification such as BTEC, HNC, HND or
Degree.

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