: Then the manufacturer determines how many cranks are willing to overpay.
: Now the manufacturer's competition sells them for $90---which the crank, who's getting low on cash, readily purchases.
Don: This indicates that the candy bars were not selling well enough at $100. After all, why lower your price to undercut the competition if enough cranks are willing to pay $100? An insufficient number of cranks willing to pay, I guess. In other words, insufficient consumer desire.
: It stops at the point where production costs leave NOTHING for profit.
: No matter what ANY CUSTOMER thinks.
Don: So you think they will maintain that price if NO ONE wants the product?
: Get serious you guys.