First. I love hamburgers. I love meat. And I don't think it's wrong eating meat. We're born all-eaters and it would be "geneticly" wrong to not eat meat.
Second. I think that McDonalds, even though they don't have the best burgers, is great because of the fact that you always can trust them. You know what you get, wherever in the world you are.
McSpotlight:...you can be sure of getting unhealthy and fattening food that destroys the planet. Er, yum, yum...