Hi Pissed off,
: Why have a go at McDonalds? Could it be that they are a USA owned multinational?
Yep, in my case you're quite right - it is an anti-"American corporate" sentiment. However, I do not expect too many people here to agree with me and I certainly do not believe that this was the driving force behind this campaign.
The reason I have this view is because I find it sad that cultures are being lost forever to this huge drive toward global "Americanisation". The huge amounts of money spent by these multinationals to convince the youth around the world that to be accepted by their peers, they have to put on this pseudo-American front at the expense of their own cultures.
Anyway, most people who support this campaign probably do so because of the high-handed, bully-boy tactics of McDeath and because of the way they treat their employees.