- McLibel -

Global campaign with zero budget

Posted by: Pierre Audet ( Canada ) on June 21, 1997 at 04:31:15:

For years and years, McDonald's has been a perfect example of marketing efficiency and control, producing cute TV commercials and supporting them with huge media budgets.

When Morris & Steel wanted to launch their own campaign, to had no money for a TV spot, let alone media support. So they printed a leaflet. Now, thanks to the 10-million McDonald's has injected in the McLibel, the pair's point of vew has gone global.

I hope McDo will continue to support their campaign. It's money well spent.

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