- McLibel -

Ronald, be afraid, very afraid!

Could the legal and legislative steamroller also flatten fast food as it is currently doing with tobacco? It must have occured to execs of fast food multinationals that their business is increasingly vunerable to attacks and shedding by a clientele which is much more health concious and places more emphasis on quality of life. I should be interested in Big Food's strategic counter-strike. It will, hopefully for them, not be levered on legal arguments but on a revamped marketing/propaganda campaign which should make history in the field of PR. Nevertheless, there is, of course, also the remote possibility that Ronald will go into semi-retirement in Europe. That prospect, however, is nearly too dreadful to imagine. Tobacco is calling.

Follow Ups:

• a tiny minority? George UK August 07 1997 (4)
  • a hero Matt Grey Matter October 24 1997 (1)
    • hero's of our time #43 Romani the reconstruction of the viaducts multi-barriered October 25 1997 (0)
  • And Growing every day Deana US August 15 1997 (1)
    • Stop spending Dom oz October 27 1997 (0)
• on second glance Matt Grey Matter UK August 02 1997 (3)
  • Ronald, Surrender now! Alex UK August 09 1997 (2)
    • Doh! Matt Grey Matter UK August 10 1997 (1)
      • Dodgy ground Alex UK August 11 1997 (0)