- McLibel -
Ronald, be afraid, very afraid!
Could the legal and legislative steamroller also flatten fast food as it is currently doing with tobacco? It must have occured to execs of fast food multinationals that their business is increasingly vunerable to attacks and shedding by a clientele which is much more health concious and places more emphasis on quality of life. I should be interested in Big Food's strategic counter-strike. It will, hopefully for them, not be levered on legal arguments but on a revamped marketing/propaganda campaign which should make history in the field of PR. Nevertheless, there is, of course, also the remote possibility that Ronald will go into semi-retirement in Europe. That prospect, however, is nearly too dreadful to imagine. Tobacco is calling.