Just wanted to say that even as a carnivore (presently unrepentant, more
or less, but aware of the bizarre rationalisations involved and
retreating daily), I am awestruck by the strength of the defendants,
refuse to consume McMuck, gently try to advise others of same.
Oddly, even before McLibel convinced me of this (a few years now), the
sanctimonious crap that passes for Coca-cola(TM) image and advertising
made me want never to drink it again. Probably, then it's all about
cultural imperialism for me.
But the good fight all the same. Keep it up.