I think you will find, if you read the judgement, or extracts of, given by Mr. Justice Bell, in the trail of Steele & Morris, that it was proved that McDonalds were deceitful about the amount of recycled paper that they use.
They used to claim that their paper was 55% min. recycled. They forgot, and still forget, to tell you that the sheer volume of paper used by the company is not recycled. (It was found that they recycled a little bit of paper.)
Infact, Mr. Rampton QC, barrister for McDonalds, said in the court of appeal that most people prefare that they don't, and that they cut trees down, and then replant them, as it seems (to him) that this may be more environmentaly friendly.????
If you can get that, I think there may be an opening at McDonalds in their $2 billion a year propagander machine...