you are right ....most people dont care
they know it is unhealthy, etc....
yeah...they choose to go there
i think the biggest part of this organization (or at least what i have walked away with) is simply to make people aware....
yeah...people deliberately choose unhealthy fast foods...in more than most cases they choose this because they dont know the other choices
im not exactly sure what McSpotlight's intent is...but if it is making people aware of not so obvious facts and encouraging them to find those other choices...they have succeeded with me
and likewise...if i can do the same to just one other person...i too will succeed
McSpotlight: Our aim;
"McDonald's spends over $2 billion a year broadcasting their glossy image to the world. This is a small space for alternatives to be heard"
Basically, we exist to give the general public the full picture; not just the McDonald's-approved version.