Write directly to the ITC. The more people that write to them, the more chance we have of them taking notice. If only 1 or two people write, then there is pretty much no chance that they will do anything.
Under legislation they have the discretion to do pretty much what they want. If a lot of people write, and they still do nothing, or if I can prove (which I can) that they are contravening there legislative powers, we can take them to a judicial review in the courts over what they are doing.
So, again, write to the ITC, Leo Burnett advertising agency(in London, they're McD's advertising company) and McDonalds in East Finchley, addressed to Mr. Andrew Taylor, McDonalds President, then we may get some where. You're MP would be a good idea too!!!