In Reply to: Shell posted by Martin Gordon on November 11, 1996 at 00:17:27:
Anybody noticed that both McD and Shell both
fly the same colours?
There's a new McD store and Shell service station
being built side by side down the road from
where I live. Construction began on both
simultaneously and they are both expected to be
completed this month.
Look in many text books on the subject of advertising
and you will find lots of information about the effects
of colors on consumers. Perhaps someone would like to
look into this and report back to the debating room.