- Multinationals -

MORE on Wal-Mart

Posted by: K M Guru ( USA ) on October 21, 1999 at 00:52:51:

As I read all the comments on Wal-Mart, it looks like nobody wants a Wal-Mart in their town. I for one need them. I can stretch my hard earned dollars with that store. I can buy SAMe at Wal-Mart for $20 vs $25 to $28 at most drug stores and other you know who Marts. But Wal-Mart does not take all my disposable income. I shop at Target, Costco, Structure, Sears and JC Penney (Because JCP is in trouble, you can get high quality merchandise at rock bottom price). I am even helping a Wal-Mart competitor to change its strategy from low price model to a "pleasureable shopping experience" model. Whether this competitor will really reengineer the business process to be effective is another matter. Old habits die hard. I will keep you all posted. There is plenty of room to grow. The Rite-Aid model of putting corner stores like those 7-11s are still valid, so are boutiques and custom services. Those who understand the change in the demand structure will do great in spite of or along with Wal-Mart, others will die holding on to the old paradigm. So is life...

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