- Multinationals -
you ask about why companies should care, and that is correct, why should they ?. in todays society, organisations are out to gain competitive advantage in any way possible from their competitors, much the same as people, such as the saying "keeping up with the jones's. The utilinatarnin theory believes that the good of the majority should prevail. nestle( milk powder to 3rd world) and ford (pinto cars in the 1970's) both confirm this point.