I would suggest maybe overtime money for crew. (I've done a 24 hour shift in the past and was paid no differently for the hours.)
I would put money into developing a system that does not wast so much paper.
I would develop packaging that is not foam.
I would put money into cardiac/cancer research.
I would start to pay for better, more environmentaly friendly stores that are not so wastful and damaging.
I would start to try and get on with the rest of the world.
I would not spend between £10 - £20 million taking two unemployed (Helen Steel is a part time bar worker and Dave Morris is a full time Father) to court for making a few criticisms about my company.
That's were I would put the money. Does that answer your question?