McDonald's
Behind the Arches

by John F. Love


UK publication details:
Published by Bantam Books
Revised edition August 1995
Price $15.95 (paperback)
isbn: 0553347594
486 pages

amazon.co.uk

US publication details:
Published by Bantam Books
Revised edition August 1995
Price $15.95 (paperback)
isbn: 0553347594
486 pages

An informative study filled with behind-the-scenes stories follows the rise of McDonald's and its remarkably successful marketing strategies, in a completely revised edition with a new epilogue.


Back to Media Page More Books