29th October 1996
McSPOTLIGHT IN COURT 35:
- providing daily reports of each day's proceedings
- Nowhere else can you get such in-depth and up to date
information about the McLibel trial. McSpotlight volunteers are
attending court every day to provide reports until the end of the trial.
- Now everyone can judge for themselves. McSpotlight provides highlights of the case; the evidence, closing speeches, and the legal controversies.
For example: [From Day 286, 24 October 1996]
Returning from lunch, Mr Morris .... quoted Mr Rampton (McDonald's QC), who had said that when the first McDonald's restaurant was opened in Costa Rica in 1970, some of the land on which the beef was raised had been rainforest up to the 1960s. Mr Rampton interrupted, claiming that this was not an admission despite having said it during his opening
Another piece of evidence regarding Costa Rica, was claimed by Mr Rampton to be inadmissible because it came from a statement by McDonald's UK Public Relations Officer Eddie Bensilum, who had not been called to give evidence. However, she had been interviewed by the journalist, David Rose of the Observer who had testified for the defence
that she had told him: "I think the world would accept that before that time it was rainforest. We have to accept that. All we can do is to ensure that deforestation, does not continue on our behalf."
- McSpotlight also carries key articles about the trial from the world's media
- in effect an extensive archive of articles and quotes.
Other disputes in the McSpotlight :
McSPOTLIGHT: UNCENSORED AND UNSTOPPABLE ON THE WORLD-WIDE WEB
The McSpotlight Internet site was launched on Feb. 16th 1996 in London,
Chicago, Helsinki and Auckland. It's aim is simple - to make freely
available across the globe accurate, factual, up-to-date information
about the McDonald's corporation and all they stand for (of pressing
importance given the approach of the end of the infamous McLibel trial).
Having now been accessed over 4 million times it has received coverage
all over the world:
USA Today, Channel 4, Times of India, The Guardian, BBC Radio4, NBC TV, Die Tageszeitung, The Australian, LA Weekly, Helsingen Snomat (Finland), The Telegraph, Chicago Tribune, Korean Times, The Independent, Money OnLine Daily, The Observer etc
McSpotlight has been constructed by the McInformation Network,
an international network of volunteers working from 14 countries. It is autonomous from, but supportive of, the McLibel 2 and the McLibel Support Campaign.
As one of the new breed of internet sites starting to make full use of the world's most powerful communications system, McSpotlight combines text, graphics, video and audio into an accessible and interactive package that can be used by campaigners, journalists, researchers, scientists, and surfers alike - not to mention all McDonald's customers and employees wanting to find out the reality behind the Golden Arches.
|McSpotlight Key Features:|
2,500 files - approx. 100 McLibel witness statements, company publications, scientific reports, newspaper articles, cartoons, extracts from books, internal company memos etc.
The Debating Room - a moderated discussion group within the website,
providing a global forum for discussion and debate about McDonald's and all they stand for.
RealAudio Guided Tour - the McLibel Defendants show you around the site telling the story of the McLibel case and pointing out McSpotlight's key pages and features.
Guided Tour of McDonald's own website - McSpotlight takes you around McDonald's site pointing out all the inaccuracies and untruths.
Campaigns - autonomous pages for 24 countries (many run by local campaigners).
RealAudio interviews - with the McLibel Defendants and others.
Video Clips (Quicktime movies) - including a key piece of evidence from
the trial linking McDonald's with rainforest destruction.
The McQuiz - satirical quiz using quotes from McDonald's executives to
emphasise the company's immoral strategy and attitude.
Previously suppressed material - escapees from earlier censorship attempts by McDonald's
Other McLibels - details of other law suits brought by McDonald's against the media, trade unions and campaigners.
Beyond McDonald's - other corporations in the McSpotlight, including Nestle, Pepsi, Unilever, Shell, Smithkline Beecham, and Mitsubishi.
"There for everyone who cares to log on, is 'McSpotlight'
Every testimony against the company, every revelation,
every blunder and admission has turned up on
international 'mirror' sites so they cannot be wiped.
... the ultimate anti-McDonald's experience."|
- The Guardian, 9th March 1996
"Spare a thought for the judge.
In McSpotlight, the case is neatly laid out, with
hypertext links making everything accessible and
easy to follow. All he has is a pen and endless notebooks."
- New Statesman, July 1996
"An image conscious corporation's worst nightmare"
- Colombia Journalism Review, August 1996
"Witty site chock full of fascinating details.
Everything McDonald's doesn't want you to know.
Pay it a visit while you still can."
- Internet Today, July 1996
"If Web sites are the asteroids of cyberspace,
surely the McSpotlight page is its Death Star."
- InterActive Week; 22nd July
"It is claimed to be
'the most comprehensive source of information
on a multinational corporation ever assembled'
- and that doesn't sound like an exaggeration."
-The Guardian, 22nd February 1996