CITY DIARY: BURGER AND FRIES TO GO - SLOPING OFF

The Daily Telegraph; UK

15th Nov 1996

SWEDEN: ONLY days after unveiling the Maharaja Mac in New Delhi, McDonald's will next month take to the Swedish ski slopes in what the company claims is the world's first fast-food ski-through. The McSki branch is in the family resort of Lindvallen in Sweden. "There is no need to take off your skis," a spokesman tells me. "You just ski up to the counter, order your food and ski off." Customers who prefer not to munch on piste will be catered for in a 140-seat restaurant.


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