A SPOONFUL OF SUGAR
Television food advertising aimed at children:
An internationa1 comparative survey
This report is available from Consumers International.
The price per copy is £45 / US $68
(£15/US $23 to Voluntary and Public Interest Organisations).
Children have become an increasingly important market for advertisers.
This report examines the practice and regulation of television advertising aimed at children, with special emphasis on food advertising, in thirteen countries: Australia, Austria, Belgium, Denmark, Finland, France, Germany, Greece, Netherlands, Norway, Sweden, United Kingdom and the USA.
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