Dear Mr McDonald,
Thank you for your letter of 25th September 1996. The matter to which
you refer involving McDonald's trademarks involves the use of names and
logos in such a way as would be likely to confuse the public. We are
unable to discuss the detail of this matter as it is now under consideration
by lawyers representing both sides. However, we would like to assure you
such action is not taken without due consideration of the circumstances in
which names and logos are used.
We have sepent many years establishing our trademarks and logos and
these are recofnised and trusted by our customers. We therefore seek to
protect that recognition to ensure that people are not misled or confused.
The reference to you own name is a different issue, but one involving
many of the same considerations. The registration of an individual's name
at birth does not confer any rights as to the use of that name
commercially. These uses are controlled by law to protect individuals and
organisations having registered names for those purposes.
In the case of our company name, it may be of interest to you that the
name was the family name of Dick and 'Mac' McDonald who opened
their first resturant bearing that name in Pasadena in 1937. The
character Ronald McDonald first appeared in advertising in 1963 and has
been used in the name of Ronald McDonald Children's Charities since
The names 'McDonald's' and 'Ronald McDonald' are registered for the
uses to which they are put and are therefore protected by law from
Head of Communications