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McDONALD'S EDUCATION SERVICE
Education Awards Books Programme Scholarship Programme
Junior Business Management Programme
POLICY STATEMENTwith Education Business Partnerships (EBPS) and to provide a resource
to schools and communities around our restaurants.
McDonald's has a long term commitment to education. The
company will encourage in young people positive attitudes towards
life and learning through strengthening and developing their
industrial and educational experiences at a local and national level.
McDONALD'S EDUCATION SERVICE
In 1993, the McDonald's Education Service was set up to work
The Education Service is working with over 40 EBPS,
concentrating on the areas of teacher placement, work experience,
Young Enterprise, curriculum support and school governor support.
In 1994, McDonald's worked with the Teacher Placement Service
to place 95 teachers in restaurants to give them direct experience
McDonald's restaurants are being used as venues for work experience
for 16 year olds.
McDonald's has a vocational work experience programme linked
to National Vocational Qualifications (NVQs).
Over 80 McDonald's managers are working with Young Enterprise
to develop business awareness in 16 to 18 year old pupils.
National Curriculum Support
The support of educational projects of benefit to children form
a major element of McDonald's programme of community activity.
In 1994 McDonald's invested over £340,000 in educational
The Education Centre at the Festival Park in Ebbw Vale is funded
by McDonald's. A permanent classroom, staffed by educationalists,
enables school parties to undertake projects, based upon environmental
and ecological aspects of the Festival Park. Two resource packs
linking the park to the National Curriculum have been funded by
McDonald's for use by schools visiting the park.
McDonald's has sponsored an educational resource pack for the
Welsh Rugby Football Union which will enable teachers to teach
rugby skills as part of the PE National Curriculum.
In support of the Technology syllabus of the National Curriculum
McDonald's has produced a resource pack written by teachers for
secondary pupils aged 14-16. By the end of 1994, the pack had been
requested by 4,600 schools.
A resource pack on information technology written by teachers
has been produced for Key Stage 3.
A primary activity pack for Key Stage 1 on Economic and
Industrial Understanding has been developed by teachers funded
by McDonald's and Humberside Education Business Partnership.
School Governors Support
60 restaurant managers and franchisees are school governors.
McDonald's is sponsoring, with the Times Educational
Supplement, the School Governors Report to Parents Awards.
McDonald's sponsored five conferences in 1994 run by the
Institution for School and College Governors to help governors
In 1994 McDonald's sponsored an Insight into Industry programme
in Glasgow involving 32 local secondary schools.
At the request of EBPS, McDonald's ran seminars for teachers in
1994 on assertiveness, leadership, time management and marketing
and participated in a seminar on recruitment.
McDonald's policy is to recruit and train staff, developing them to
the best of their ability. Education programmes have been established
to provide financial assistance to members of staff studying externally
for recognised qualifications relevant to their job.
Annually, every restaurant can give up to three Education
Awards. Those eligible have to be hourly paid, have over one year's
service and have achieved an agreed level of performance.
The Education Awards provide £250 to cover tuition fees or
Employees studying externally and wanting financial assistance
to meet the cost of course books can receive up to £50 annually,
Grants are available to all hourly paid employees who have worked
for 6 months or more and achieved an agreed level of performance.
McDONALD'S SCHOLARSHIP PROGRAMME
Ten scholarships worth 2,250 are awarded annually to students undertaking
a recognised business studies course or a related discipline (HND,
BA). Grants are made on the merit of the student, regardless of
whether they are currently employed by McDonald's.
The scholarship comprises:
An annual cash award
An hourly paid training programme undertaken during holiday
and/or term time
The provision of falilities to undertake necessary work-based
The opportunity to completeindustrial placements at
McDonald's if required.
JUNIOR BUSINESS MANAGEMENT PROGRAMME
The Junior Business Management Programme is open to A Level
school leavers and is combined with day release for study in a
recognised business qualification such as BTEC, HNC, HND or Degree.
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