by Max Boas
The widely-publicized behind-the-scenes expose of an American hamburger empire..."their slogan ought to be, 'at McDonald's we do it all to you'!" - Washington Post
Mass production. Cheap labour. Uniform quality. Easy access. That's the basic formula for the terrifying success of Ray Kroc, a traveling salesman, and the McDonald's hamburger empire he started in 1954.
Today, McDonald's boasts 3500 stands around the globe and employs 150,000 low-paid teen-agers who process and serve three billion hamburgers a year. Two billion dollars annually finds its way into McDonald's cash registers, and Ray Kroc is personally worth $450,000,000.
Published in 1977 by:
The New American Library, Inc.
© Max Boas and Steve Chain
1633 Broadway, New York
NY 10019 USA