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July Aug 1998 . by Peter Johnson . Peace and Environment News : Volume 13 Number 6 . Canada
Activism or Entertainment? Another Look at McSpotlight
The McSpotlight web site has achieved celebrity status. It has drawn more praise and awards from mainstream newspapers, internet magazines, and the alternative press than any other activist web site. But despite a six-year information campaign directed against McDonald's, the multinational remains alive and well. This points to some misconceptions surrounding the internet's value to, and its impact on, activism.
McSpotlight was launched in 1992 by an international group of volunteers
incensed by the fact that McDonald's was suing for libel against two former
British Greenpeace activists for distributing a six-page
related links
- press cuttings: McDonald's
- press cuttings: McLibel
- press cuttings: Campaigns
- press cuttings: McLibel film
- press cuttings: related stuff
- press releases & statements
- photo album, cartoons, subvertisements
- interviews, books, plays, reports
- witnesses statements, transcripts, evidence