RESPONSIBLE FOOD ADVERTISING

Proposals for the Review of Advertising Codes of Practice








The National Food Alliance

July 1994

TABLE OF CONTENTS

Part I

Proposed Amendments to the Independent Television Commission' s Code of Advertising Standards and Practice

Introduction

1. General Principles and Standards of the Code

2. Advertising and Children

3. Health Claims, Medicines, Treatments and Dictary Supplements

Part II

Proposals for the Review of the British Code of Advertising Practice

Introduction
 Summary of recommendations
 Background
General proposals

  1. Guidance Note on Food and Drink
  2. Guidance Note on Children
  3. Food and Drink Advertising to Professionals
  4. Multiple Advertising Codes
  5. The Public Interest
  6. Consumer Information
  7. Monitoring Food and Drink Advertising
  8. Periodic Review
    Guidance note on food and drink
  9. Scientific Basis of Food and Drink Advertising
  10. Interpretation
  11. Claims
    a. Generalised
    b. Nutrition
    c. Health
    d. Energy
    e. Light and Diet
  12. Substantiation of claims
  13. Food categories
  14. Slimming Foods
Guidance note on children
Conclusion
References
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