McSpotlight Web Site launched

'McSpotlight' Worldwide Web Site to be launched Feb 16th

Final nail in the coffin of McDonald's global censorship strategy

PRESS RELEASE
12th February, 1996

http://www.mcspotlight.org/ McSpotlight, an on-line interactive library of information and communication, makes freely and easily available across the globe everything that McDonald's don't want the public to know. It is the most comprehensive source of information on a multinational corporation ever assembled.

McSpotlight is the latest and the most dynamic tool of the movement against McDonald's and all it stands for. As one of the new breed of Internet sites starting to make full use of the world's most powerful and revolutionary communication system, McSpotlight combines text, graphics, video and audio into a readily accessible and interactive package that can be used by campaigners, journalists, researchers, scientists, and surfers alike - not to mention all McDonald's customers and employees who want to know the truth.

The McLibel Trial and the issues at its heart (diet and ill-health, destruction of the environment, animal welfare, exploitation of children through advertising and workers through low pay) provide the focus for the site. The McLibel Two (Helen Steel & Dave Morris) have stood up and fought against McDonald's attempts to bully and intimidate the company's critics into silence. The climate of fear that McDonald's tactics have created in the past is fast being eroded, and the Internet will be the final nail in the coffin of McDonald's attempts to suppress criticism. They cannot hide the truth anymore!

The Launch of McSpotlight

Come and see the launch on 16th February of the Internet site that will help crack the glossy image of the $26 billion a year corporation once and for all:

10.30am - Leicester Square McDonald's, W1 - The McLibel Two will access McSpotlight for the first time on-line on a laptop connected by mobile phone to the Internet, outside the McDonald's store at Leicester Square (opposite Swiss Centre). Photo opportunities available.
Noon to 2pm - Cyberia Cafe, 39 Whitfield Street W1 (nearest tube Tottenham Court Rd / Goodge St) - At a press conference held at London's first Internet cafe, volunteers who have helped compile the site and the McLibel Two will introduce McSpotlight on a large monitor. Journalists will be able to explore the site themselves on any of the terminals around the cafe.

Video Press Release - available on request.

For information about McSpotlight and its launch, please contact: Polly Lawrence Tel 0181 220 2318 Fax 0181 444 1597 Mobile 0374 140725 (E-mail: mcspotlight@globalnet.co.uk) or the number above.

For more details about McSpotlight, please see further press release attached.
Please note: the McLibel Support Campaign is supportive of, but independent from, McSpotlight which is a project of the McInformation Network based in 14 countries.

McLibel Support Campaign
c/o 5 Caledonian Road
London N1 9DX
UK
Tel/Fax +44-(0)171 713 1269