Quotes from the Witness Box
Section by section:
[ Advertising I Animals I Environment I Employment I Food Poisoning
]
[ Nutrition I Publication I Recycling and Waste ]
Advertising
Sue Dibb
- Tony the Tiger (Frosties) and Ronald McDonald (McDonalds) were more
popular than the child's father, their teacher or their grandparents, in
response to the question: 'Who would you like to take you out for a treat?'
- Children are a major influence on household food purchases and have
been
described by one major marketing company as an 'advertisers' dream', an important force in the market place not only on their own account , but on the amount of influence they exert on the purchases of their parents. This 'pester power' is highly
influential. Research has also shown that two-thirds of children who asked their parents for advertised products were granted their requests.
Advertising researcher
Juliet Gellatley
- Clearly, a main purpose of the advertising aimed at two to eight year
olds is precisely to encourage children to ask their parents to take them
to McDonald's - otherwise what would be the point in advertising directly
to such young children?
- McDonald's have clearly succeeded in indocrinating many children to
believe that indeed they are not normal if they do not patronise their outlets.
- No other burger chain has ever been raised in school talks. I
found the widespread worry (particularly of teenagers) to not be able to
go into McDonald's quite extraordinary.
Vegetarian researcher and educator
Geoffrey Giuliano
- For almost two years I went against everything I ever believed in by
selling out to the McDonald's corporate juggernaut by playing RONALD McDONALD
to thousands of innocent, trusting children.
- This show (new non-McDonald's show) is my way of saying sorry for selling
out so blatantly to concerns who make their millions off the murder of countless
animals and the exploitation of children for their own ends.
Former Ronald McDonald, as part of public statement read out in court
Adrian Mitchell
- ...when a huge corporation decides to use its resources to prosecute
a few people for distributing a few leaflets by hand, something seems wrong
to me.
- The leaflet is evidently written by people of principle whose main motive
is their
concern for animals, for children and for people they believe are being
misled. They
make a strong plea for vegetarianism which is their absolute right. Under
the
heading `Your influence counts' they make the statement; `we tend to undervalue
our personal responsibility and influence. This is wrong. All changes in
society starts
from individuals taking the time to think about the way they live and acting
on
their beliefs'. I find this a strong and admirable moral statement.
Poet, playwright and novelist
Animals
Clare Druce
- ...the modern broiler chicken is a genetic freak, the product of generations
of selection for fast growth. This selection has shown a marked lack of
concern, on the part or poultry scientists, for the birds' well-being. Birds
slaughtered at only a few weeks of age are frequently diseased, lifeless
and crippled. Those kept for a little longer than the usual seven weeks
or less suffer from painful and crippling leg weaknesses to an even greater
degree.
Animal Welfare Researcher
James Erlichman
- McFact: "Chickens are reared on deep litter, in environmentally-controlled
houses which minimise distress to the birds. Temperature and ventilation
are constantly monitored, as is the supply of food and drink."
Described thus, a McChicken may appear to live a life of uncommon
luxury. But dissect this dressed up public relations jargon, and you discover
that the described conditions deviate not one jot from the intensive methods
of rearing deplored by animal welfare groups.
Thousands of McChicks are put into large sheds when just a few days old.
They will never again see natural daylight.
- McFact: "Only prime cuts of lean forequarter and flank are used
for McDonald's 100 per cent pure beef hamburgers."
Well, yes...sort of. The truth, reluctantly conceded by a McDonald's
spokeswoman, is that some of their burger beef comes from "spent"
dairy cows - older animals which are killed becasue they are past their
birthing and milking best. And according to the Ministry of Agriculture,
the word "prime" has no precise meaning in food law. Nothing wrong
with eating old dairy cows, as such. you could even say that every old mum
you eat spares a younger animal from the same fate... at least, for a little
while. But does the meat really deserve the appellation prime?
- McFact: "McDonald's will not accept beef originated from cattle
subjected to growth promoters or hormone treatment."
Many phone calls and faxes to McDonald's London HQ finally elicited
an admissionthat growth-promoting antibiotics are fed to young cattle
Journalist, Consumer Affairs Correspondent (The Guardian)
Alan Long
- Human wit and resource have failed to oust the ugliness and cruelty
inflicted on the animals in these conditions.
- The market in manufacturing beef is an evil by-product of the dairy
industry: 1 lb of "vegetarian" cheese is as objectionable - or
more so - than 1lb of this beef.
- ... about 1 million birds die each year on British roads, just in transit
from "units" to "packing stations".
- Intensive production and slaughter of poultry (even so-called "free
range" and in laying systems) are attended by all the signs of cruelty:
broken bones, osteoporosis, leg disorders, congestive heart failure and
ascites, smothering, cannibalism, and the constant need for medication against
viral and bacterial threats. Pig-rearing in the EC and N America has, likewise,
become farming-by-needle, dependent on "farmerceuticals".
Farming research advisor; see also: cv
Andrew Tyler
- Perhaps my most illuminating experience was when I worked a week (for
research purposes) from August 15 1988 at an intensive pig farm .......
The fate of the breeders was procreation without pause. For the female constrained
throughout in a variety of tight fitting crates, stalls or crowded group
pens, this meant a constant cycle of pregnancies - her young removed three
weeks after birth and her almost immediate forced reimpregnation.
- The stunner admitted to me on audio tape that he was stunning the animals
for substantially less time than required by Ministry regulations.
It inevitably meant that many of the animals passing through his hands were
still conscious when they were shackled by a back leg, hoisted several feet
in the air and had their throats cut.
- For all these reasons, I regard the way 'livestock' animals are killed
in this country to be a form of murder - one of the Oxford English dictionary
meanings of murder being to 'kill wickedly or inhumane'.
Furthermore, based on my experience, I would argue that the
way livestock animals - pigs being the species I am most familiar with -
are bred, fattened and bartered, more often than not amounts to inhumane
torture - given that one of the dictionary meanings of 'torture' is the
infliction of severe physical or mental pain.
Journalist and animal welfare expert
Vikki Watkins
- Upon entering one of the chicken sheds, I found that many of the birds
had been left to suffer in the most distressing conditions. I found that
many of the birds were suffering with grotesque hip and leg deformities,
some so crippled that they were unable to stand. Some birds were dying,
unable to drag themselves to the feed and water points.
Animal Welfare Campaigner
Environment
Jean Carriere
- It appears that up to 1988, Mcdonald's were using beef from land that
had been deforested as recently as 10 years before that date.
This was ecologically irresponsible behaviour given that the rate of deforestation
in Costa Rica during the 1960s and 1970s was among the highest in Latin
America, and that much of the deforestation was taking place for the purpose
of clearing land for pasture.
Environmental expert, specialising in Latin America and
Costa Rica
Siegfried Pater
- I am able to show the link between the expansion of the biggest fast
food chain, the worldwide expanding corporation McDonald's (McD) and the
escalation of the hunger in the world. Whereas in Brazil about half of the
population suffers of hunger. Soya is not been sold or distributed to the
people. But is for export where it will be fed to McD cattle.
Third World Expert
Sergio Quintana
- Here in the Montesillos cooperative, we do not just produce for the
export market. We also produce for our internal market. It is true that
we slaughter approximately 70% of the cattle for our internal market.We
also process the meat into different cuts of beef and into sausages. We
started producing in this area about eight years ago. We also make minced
meat for hamburgers which we sell here and in our branches.
However, recently, we have become one of the largest suppliers to the fast
food chains in this country and in particular to McD. We now sell a total
of between 20 and 24 tonnes of minced meat for hamburgers per month, which
is produced here in the Montesillos Cooperative.
Meat plant manager, as captured on the Jungleburger clip
from 1982.
Charles Secrett
- Therefore, it is my considered view that, as McDonald's are unable to
categorically prove that all the beef supplies used in their United States
restaurants at all times only came from cattle reared in the U.S., and never
originated from South or Central American countries as the overwhelming
weight of circumstantial evidence points toward for the 1970s and up at
least until the end of 1986, it is surely right for McDonald's to now admit
publicly that uncertainty, for their public statements to the contrary to
be withdrawn, and for them to recognise that critics of the beef-purchasing
and use practices and policies have been entitled to raise such concerns
in public.
Director of Friends of the Earth
Douglas Shane
- In the case of McDonald's Corporation, the company has only maintained
that their US franchises do not use any imported beef. (McDonald's has said
that their franchises operating in tropical Latin American countries, such
as Guatemala and Panama, do use beef form the countries in which they are
located).
A US Department of Agriculture meat inspector who was stationed at Equity's
facility near Philadephia, PA, in the late 1970's told me that imported
beef from Australia and New Zealand - "Not much from elsewhere"
- was used in the preparation of ground beef for distribution to McDonald's
franchises.
Consultant on rainforest issues
Employment
Siamak Alimi
- ...if anyone joined a Union or even seriously considered joining a union,
they would be sacked.
- ...I knew of cases where employees in my store worked as much as 26
hours in a row.
- Every time you were seen not smiling you were called to the corner and
told to smile.
McDonald's Training Squad, Colchester (UK), 1985 - 1987
Adrian Brett
- ......staff were only allowed to go for "a uqick fag or coffee"
or a burger out the back to keep them awake.
- The shake machine was never cleaned properly and on one occassion maggots
were actually found in the shake machine in Bury St Edmunds.
- Syrups and shake mix were always watered down ona regular basis, i.e.
daily.
McDonald's 2nd Asistant Manager, Colchester (UK), May
1986 - May 1991
Alan Cranna
- Most of the crew in store were generally made to feel as if they were
fully expendable.
McDonald's management, West Ealing, London (UK), 1984
- 1986
Simon Gibney
- Looking back now, I find it alarming that the labour rate was the only
thing taken into account when setting stafing levels, safety played absolutely
no part.
McDonald's Floor Manager, Colchester (UK), June 1984
- Nov 1987;
Milton Keynes (UK), Nov - Dec 1987
Kevin Harrison
- I believe there was very much a hidden agenda of expoitation of crew
members wherever possible by all levels of management.
McDonald's 2nd Assistant Manager, Colchester and Ipswich
(UK), 1986 - 1987
Nicholas McGill
- I am of the view that McDonalds brain washes its employees. The general
Management practice was that where a person was not liked or was perceived
not to be pulling his or her weight, that person's life was made a misery
and he or she generally left. I would describe the McDonalds' style of employment
as being similar to rats running round a maze, being prodded with an electric
probe in order to correct deviation. The majority of the employees worked
well over the 39 hours per week specified in the Handbook. The limit was
a joke. Most people did not object to working over 39 hours because they
needed the money. A few people at the store even did 24 hour shifts.
McDonald's crew member, Marble Arch (UK), Oct 1986 -
March 1987
Sean Mrozek
- So in conclusion I would state that McDonalds have a definite anti-trade
union policy. After all low wages means higher profits.
McDonald's crew member and union organiser, Dublin (Ireland),
1979
Elin Odlolien
- I have the impression that McDonald's think they are above the rules
and regulations that others must follow.
McDonald's crew member in Lillehammer (Norway), as of
Oct 30th 1995
Phillip Pearson
- In at least one case a lay union organiser found that he had trade union
material stolen from his locker and was told by management that they can
do what they like. They admitted to the employee that they did steal the
material.
TGWU union official (London), April 1980 - Nov 1992,
on practices
Peter Sutcliffe
- In stark contrast with conditions for its staff in Britain, the McDonald's
employees who have the best deal are found in Nicaragua. There the union
is recognised and all the workers have 90 days paid leave a year to attend
the unions education schools! McDonald's also subsidises their workers travel
costs and it even provides a works library. I don't mean that 'only under
socialism' will workers at McDonald's or elsewhere get a better deal, but
only if the labour movement gets its act together can there be any real
improvements in the world of fast food.
McDonald's crew member, East Ham, London (UK), 1986 -
1987
Ian Whittle
- The Manager openly agreed that women - the prettier the better - should
operate the tills, especially on a Saturday. This would encourage male custom.
Despite the presence of Asian, Black and Oriental managers, the store was
blatantly racist.
McDonald's crew member, Sutton (UK), 1983 - 1986
Food Poisoning
Stephen Dealler
- The major problem with BSE is that there is no evidence that BSE will
not infect humans to produce a similarly untreatable, undiagnosable, fatal
disease (indeed we can estimate that there is a 70% chance that humans could
be affected).
It was therefore known at that time that a risk was present to humans and
that the calculation of this risk was currently impossible.
- In 1993 I published a more precise scientific article, fully based on
MAFF data and published scientific facts, and using conservative assumptions,
and standard epidemiological and mathematical techniques to calculate the
risk to humans. This assumed that all cattle with disease were reported
by farmers, that all cattle with BSE disease were diagnosed, and that BSE
behaved like any other TSE. This showed to the risk to be unacceptably high.
Medical microbiologist
Marja-Liisa Hovi
- The slaughterhouse and the cutting premises operated with a considerable
overcapacity causing the meat to be cut and dispatched at temperatures higher
than required (+7 C) leading to an added risk of contamination and bacterial
growth.
No hygiene checks or quality control measures were carried out at the premises
and my suggestions to set up a surface swab programme were met with strong
resistance.
There was no proper separation between the "dirty" and the "clean"
side of the slaughterhouse leading to a considerable risk from airborne
contamination of the dressed carcasses.
Throughout the plant there was a shortage of facilities for disinfection
of hand tools and knives leading to contamination of the carcasses and meat.
There was no separate, chilled detention room for condemned or detained
carcasses. This often lead to a situation where detained carcasses were
kept in the same chillers with carcasses that had past the inspection. This
practice easily leads to either contact or airborne contamination.
The carcasses were washed with high pressure water before the inspection.
This practice is dangerous as it can lead to the inspectors missing pathological
changes and leads to airborne contamination.
The chillers were as a rule overfilled this leading to contact contamination
and preventing proper chilling of the carcasses.
This list is by no means exhaustive .....
Veterinary surgeon
Richard North
- As regards health and safety matters, I am prepared to comment on these
and, from the evidence so far presented to me, am prepared to say that the
number of irregularities so presented - including the prosecution records
- do not suggest to me that McDonalds is a company which can entirely claim
to take its health and safety duties as seriously as would be expected of
a UK-based company.
- To that extent, high volume production - with its adverse hygiene implications
is "driven" by the very nature of McDonalds, which is a high volume
business. In this sense, it is fair to say that the McDonalds operation,
taken as a whole, is intrinsically unhygienic - despite the emphasis on
wholesome appearance and allied attributes.
- In effect, the consumer safety relies almost exclusively on systems
in the various shops, with no defence in depth, the previous processing
having ensured that spread of contamination has been maximised.
Independent health officer for the hotel and catering industry
Nutrition
Neal Bernard
- As a result of their high content of fat and cholesterol, McDonald's
products contribute to heart disease, certain forms of cancer, and other
diseases. The links between high-fat diets and certain diseases are established
beyond any reasonable doubt.
- McDonald's advertising has been misleading regarding its fat content.
- Heart disease can actually be reversed in 82% of patients using a combined
regimen of a vegetarian diet along with other lifestyle measures(Ornish
1990). A diet containing lean meat has been demonstrated to make plaques
worse over time. (Ornish 1990, Blankenhorn 1987, Brown 1990). A diet including
food products such as those sold at McDonald's could not accomplish this
result, and, instead, tends to encourage the progression of heart disease.
- Cancer risk is elevated by foods that are high in animal fat, such as
those sold at McDonald's.
- The U.S. National Cancer Institute estimates that more than 30 percent
of cancers are linked to foods. The U.S. Surgeon General's Report on Nutrition
and Health (U.S. Department of Health and Human Services l988) stated:
"Indeed, a comparison of populations indicates that death rates
for cancers of the breast, colon, and prostate are directly proportional
to estimated dietary fat intakes."
- International comparisons have shown that fat in the diet, especially
animal fat, increases the risk of breast cancer. (Armstrong 1975, Carroll
1985, Rose 1986)
- Lung cancer rates are significantly lower in vegetarian populations,
even in studies which control for smoking.
- Strong links have also been found between the consumption of meats and
other fatty foods and colon cancer.
- Eliminating meats has also permitted hypertensive patients to eliminate
medication use.
- Those who avoid fatty meat products, such as those sold at McDonald's,
have a much lower incidence of non-insulin-dependent diabetes, compared
to non-vegetarians.
- The McDonald's Corporation aggressively aims promotions at children,
using the Ronald McDonald character, Saturday morning advertising, popular
movie themes, and bright, attractive play areas at each store.
- During March, 1993, (National Nutrition Month), McDonald's distributed
attractive plastic toys and booklets on what the restaurant chain considers
to be good nutrition. One of these toys is a plastic beef steak named "Slugger,"
which flexes its toy muscles as if to suggest that meat gives strength.
The accompanying booklet states that eating two servings a day of foods
in the meat group "can make it easier to do things like climb higher
and ride your bike farther." The meat group includes beef, pork, poultry,
fish, and also eggs, beans, and nuts.
- Foods in the meat group do not increase endurance or athletic prowess,
and do not improve a child's capacity to climb or ride a bike. The concept
that high-protein foods are essential for endurance was proved false many
years ago.
- An accurate description of the effects of meat consumption would note
its links to heart disease, cancer (particularly colon and prostate cancer),
obesity, and other health problems.
- As the director of the Framingham Heart Study Dr. William Castelli,
has said:
"When you see the golden arches, you're probably on the road to
the pearly gates."
Medical expert in preventative medicine. See also: cv
Jane Brophy
- Most people involved in health education know that a typical McDonald's
meal does not comply with current healthy eating recommendations and that
is why their literature states that the two golden rules for healthy eating
are "variety" and "moderation" - vague terms which do
not help the average person choose a health promoting diet.
In my opinion an average McDonald's meal is high in fat, (particularly saturated
fat found mainly in animal products) sugar, and salt (sodium), and is low
in fibre and some vitamins which could lead to diseases such as heart disease
and certain cancers.
Nutritional consultant
Geoffrey Cannon
- The United Kingdom diet is unhealthy largely because it contains too
much fat, saturated fats, sugar & salt and is correspondingly inadequate
in bread and cereal foods (preferably wholegrain), vegetables and fruit.
lnsofar as the Defendants are making this point in their criticism of the
foods available at Mc Donalds, what they say is valid and now generally
accepted not only by the scientific comunity but also by government.
For example, the evidence that a diet high in meat as typically
eaten in the UK is an important cause of colon cancer, is agreed to be very
strong, and with cancer a diet high in fat generally, not saturated fat
in particular, evidently increases the risk of various cancers.
- The published statement made by London Greenpeace complained of by McDonalds
is:
A diet high in fat, sugar, animal products and salt (sodium) and law in
fibre - which describes a typical McDonald's meal - is linked with cancers
of the breast and bowel, and heart disease.
This is accepted medical fact.
Food expert, chairman of National Food Alliance
Peter Cox
- The plaintiffs are in the business of selling hamburgers. Had they left
it at that, they could not be reasonably criticised for "deliberately
misleading the public as to the nutritional value of the food they sell".
However, the plaintiffs have deliberately sought to pass their products
off as "a very valuable part of a healthy diet".In these health-conscious
times, this is no doubt an extremely effective marketing device. But that
is all it is.
It is not the truth.
- None of the plaintiffs' promotional literature I have seen can be fairly
said to give a truly balanced viewpoint. It is, therefore, essential that
public comment and indeed vigorous criticism be allowed, no matter how ruffling
it may be to the plaintiffs' own self-esteem.
- Bad food patterns set at an early age can literally condemn a child
to a lifetime of ill health or an early grave. Many, many specialists are
increasingly concerned that large numbers of children are eating a nutritionally
inadequate diet.
Food and Health researcher
Michael Crawford
- During my visit to Indonesia and Malaysia this spring, deep concern
was being publicly experessed by health workers, that this had already happened:
diabetes and heart disease were appearing as a new health problem. The high
profile Western foods and fast foods outlets such as McDonald's, is seen
as playing a significant part in the introduction of these diseases which
are new to these parts of the world.
Director of the Institute of Brain Chemistry and Human Nutrition
at the Queen Elizabeth Hospital for Children (London)
Tim Lobstein
- The problems which we have in our modern diet are those linked to the
excess of fat, salt and sugar - and the criticisms of McDonald's food is
that McDonald's tends to take the basic food ingredients and add fat, salt
and sugar, so encouraging their customers to eat a worse diet.
Nutritional expert
Eric Millstone
- Consequently I am satisfied that, despite the fact that all the additives
referred to by the Defendants may lawfully be used in the UK, some of them
may be undesirable, and that there is evidence that they may pose a hazard
to some consumers.
Food additive expert
Publication
Recycling and Waste
Paul Connett
- In my view, the only chance one would have of getting "controlled
combustion" with the burning of polysterene packaging in a commercial
incinerator would be if the incinerator was designed and built only to burn
polysterene packaging, and all other trash was handled elsewhere. The moment
other materials are introduced - even paper - the chances of maintaining
a controlled burn to laboratory standards are highly unlikely.
If this was the case IN THE LAB with just TWO PLASTICS, consider the far
greater difficulty when polysterene is burned with A MULTITUDE OF OTHER
MATERIALS in a COMMERCIAL INCINERATOR!
Professor of chemistry, St Lawrence University
Theo Hopkins
- I believe that the temperate and boreal forests that were the source
of the paper used by the MacDonalds Corporation in 1989/1990 are and were
not fully sustainable, and specifically, were not ecologically sustainable.
- As these forests were not ecologically sustainable, I believe that the
use of products using material from these forests was self evidently damaging
to the environment.
Ann Link
- In order to minimise use of resources and the production of waste, items
should benecessary and durable, so that they can be REUSED many times.
The existence of McDonald's in its present set-up increases the amount of
solid waste which has to be dealt with.
- The EPA's Reassessment has increased concern about the health effects
of the levels of dioxin in the general population.
Non-cancer effects include lowered sperm count, endometriosus, impaired
immune system, and behavioural effects on children, caused before or around
birth.
Paper bleaching, dioxins and organochloride expert, currently
working at the Women's Environmental Network
Brian Lipsett
- CCHW research determined that McDonalds contributed 1.3 billion cubic
feet of foam food packaging waste to the nation's waste stream annually.
Although McDonalds claimed that they would recycle foam, this assertion
was brought into doubt when the plastic industry began ranking plastics
by their recyclability.Polystyrene foam received the lowest classification,
an 8 on a scale of 1-8. One plastics recycler, unable to handle McDonald's
foam, shipped several tons of the material back to the company along with
a bill to cover the cost of rodent control problems resulting from the storage
of foam packaging contaminated with food waste.
Research analyst for Citizen's Clearinghouse for Hazardous
Waste
Colin McIntyre
- McDonald's has bought a steady diet of pollution to an otherwise mainly
residential neighbourhood.
For a few brief weeks they operated a so-called 'litter patrol', long since
discontinued. This did not stop the then Manager assuring a Council committee,
considering a late night extension to midnight for their restaurant, that
the litter-patrols existed. This was a blatant lie which went unchallenged
at the time.
Local resident and press officer for over 30 resident groups