McDonald's participated in the promotion and development of one of New Zealand's leading zoo's (Auckland). It's specific tie to the zoo was, ironically ..... the 'McDonald's rainforest'. It is reasonable to ask whether McDonald's were using the same rainforest that they are implicated in destroying - it would account for some of its disappearance. The following leaflet outlined the schedule of events and 'sponsors'. The leaflet carries with it all the corporate logo's and images that ensure that the majority of visitors to the zoo and readers of the leaflet identify McDonald's as a friendly and caring company - or so McDonald's would like people to believe. The material is not that unusual, it is indicative of the style and strategy McDonald's uses to sway people's feelings towards them. The event was also advertised on New Zealand television during prime-time hours.

For programme information ring Zoo Info Line: 360 3819

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