WARNING - the information on this page is company propaganda, produced to persuade you to buy more of McDonald's products. Parts of it may be deliberately misleading.

POLICY STATEMENT
CONSERVATION
REDUCE

Waste

Electricity

Reduction Initiatives

RECYCLE
REUSE
CFCs
LITTER CONTROL
ENVIRONMENTAL INITIATIVES
PRESIDENT'S ENVIRONMENTAL AWARDS
BUILT ENVIRONMENT



POLICY STATEMENT
McDonald's:
recognises it has a responsibility to help protect and preserve the
environment for future generations.

is analysing every aspect of its business in terms of its impact on
the environment.

is committed to waste minimisation with a target of a 50% volume
reduction.

only works in partnership with suppliers with sound environmental
practices, working with them to develop environmental
management systems and targets.

has a manager responsible for environmental affairs.

is committed to timely, honest and forthright communications on
environmental issues with customers, shareholders, suppliers,
employees and special interest groups.

promotes sound environmental practices by sponsoring
educational materials and initiatives which help to reduce litter.

is committed to quality in the built environment and is sensitive to
Britain's heritage and history in the siting of its restaurants and in
the preservation or restoration of buildings in conservation areas.

CONSERVATION
McDonald's does not purchase beef which threatens tropical

rainforests anywhere in the world.

In the UK only EU-approved suppliers are used.

McDonald's does not use any South American or Central

American beef for hamburgers sold in the USA or Canada. Only

100% pure, USDA-inspected domestic US beef is used.

Suppliers in McDonald's Central and South Americanoperations

(Argentina, Brazil, Costa Rica, Guatemala, Panama and

Venezuela) only use beef from established cattle ranches -

rainforest land is not used.

Meticulous steps such as monitoring suppliers' plants and

checking government stamps are taken to make sure that

McDonald's suppliers do not sell any beef that has been

irhported from another area.

REDUCE
WASTE
McDonald's will continue to work in partnership with suppliers

who work towards mutually established waste minimisation goals

and energy efficiencies. McDonald's European Environmental

Partnership Conference for Packaging and Food suppliers was

held in January 1994 and attended by 130 suppliers from across

Europe. The next conference will be held in early 1996.

All McDonald's packaging suppliers receive environmental

audits annually.

ELECTRICITY
Average annual utility costs per restaurant reduced in 1994 from

£44,000 to £40,000, a total saving across the company of over

£2.2 million.

Light sensors are installed in a high percentage of restaurants to

reduce internal electrical lighting levels in relation to external

brightness.

High frequency lighting with low energy tubes reduces electricity

consumption.

All restaurants have a controlled lighting facility to switch on 50%

of lighting at non-peak times. The remaining lighting comes on at

the peak trading times.

Electrical capacitors have been installed in all restaurants to

reduce electricity losses through leakage.

In 1994, CFC-free air conditioning installations were introduced

to a number of restaurants.

Sophisticated building management systems operate

equipment, lighting, plant operation, temperatures and air flow to

reduce electricity consumption.

REDUCTION INITIATIVES

m A Pl.5 million capital investment programme has equipped 75%

of McDonald's restaurants with a bulk delivery system for

Coca-Cola which consists of two 75 gallon stainless steel tanks

requiring no extra packaging and creating no waste. The other

syrups have been converted in all restaurants to a 'Bag in Box'

system utilising a polyethylene sleeve. This yields a material

source reduction of some 60% and a waste reduction element of

55% over the previous soft drinks packaging system. Together,

these two new systems have resulted in a reduction in the

volume of solid waste of almost 25%.

Bulk ketchup is now delivered to all restaurants in a'Bag in Box',

replacing 5-litre high density polyethylene plastic jugs.

Consequent waste reduction is 25%.

In 1994 McDonald's supplier Kitchen Range reduced the

packaging required for McDonald's fruit pies, saving 55 tonnes

of CFC-free expanded polystyrene annually.

During 1993, the Golden West distribution service was able to

reduce fleet mileage by over 310,000 miles through the use of

composite vehicles, capable of carrying chilled, frozen and

ambient cargoes, and by streamlining deliveries.

In 1983, electrostatic precipitators were introduced to,reduce the

amount of grease'exhausted'from 70% of McDonald's UK

restaurants. In 1989, deodorising equipment was added to mask

the remaining cooking smells,

Since 1991, all company cars have used lead-free petrol and

have catalytic converters.

A revolutionary new static waste compactor is now in 60

restaurants, which reduces waste volumes by an average of

40-50%. The compactor will be a standard feature of new

restaurants.

The majority of new restaurants are built to a modular design,

resulting in raised quality standards and construction waste

reduction.

RECYCLE
McDonald's is committed to using recycled materials wherever

possible in its packaging and business in general.

RECYCLED MATERIAL USAGE

Sales Packaging Item	Recycled
	Content in %
Carry Out Bags	80
Medium Fry Boxes	72
Large Fry Cartons	72
Apple Pie Boxes	72
4 Piece Chicken McNuggets Boxes	72
6 Piece Chicken McNuggets Boxes	72
9 Piece Chicken McNuggets Boxes	72
20 Piece Chicken McNuggets Boxes	72
Napkins	100

Recycled paper is used for trayliners, Happy Meal boxes, take-

away bags, take-away trays, napkins, kitchen rolls and toilet

tissue.

All McDonald's suppliers have to use a minimum recycled

content of 50% in their corrugated containers. In 1994, the

recycled content of paper and board in McDonald's

transportation packaging averaged 77%.

The recycled content of all McDonald's paper and board

packaging in the UK in 1994 was 59%.

All McDonald's office stationery is made from recycled paper

and all company off ices recycle waste paper.

All picnic benches, drive-thru tramic bollards, and a majority of

fencing panels purchased by McDonald's for new restaurants,

are made from recycled polystyrene.

REUSE
A scheme has been extended to 425 restaurants, returning used

corrugated cardboard MacFries boxes to central distribution for

sale to industry for second time use. This one type of box

represents 20% of a restaurant's waste stream. During 1994,

over 650,000 used cases were sold in this way, and the resulting

revenue, 232,000, was given to Ronald McDonald Children's

Charities.

Waste oil makes up 10% of a restaurant's waste and is recycled

via local collectors at regional refineries, into animal feedstocks

and other by-products.

CFCs
In April 1988, McDonald's switched to non-CFC foam packaging

which carries the CFC-Free message.

McDonald's is committed to introducing CFC-free refrigeration

,and other equipment in the restaurants.

LITTER CONTROL
McDonald's was the first restaurant company to introduce "Litter

Patrols" to the UK. Every day, McDonald's staff regularly collect

all rubbish (not just McDonald's packaging) dropped in the

vicinity of the restaurant.

McDonald's is one of the country's leading sponsors of council

litter bins.

All packaging carries the Tidy Britain Group's Tidy Man symbol.

Many of McDonald's restaurants organise litter related

competitions with local schools and youth groups.

ENVIRONMENTAL INITIATIVES
McDonald's has supported Tidy Britain Group's annual 'National

Spring Clean' activities since 1988. Restaurants organise and

support activities to clean up their local environment.

In 1991, McDonald's in partnership with Tidy Britain Group

created a litter initiative called 'Bin It For Britain'. A nationwide

educational roadshow, it is designed to encourage good litter

behaviour in young people. It tours the UK annually.

Since 1991, McDonald's, with the London Borough Grants'

Committee, has sponsored 'London in Bloom'- an annual

competition run by the London Tourist Board which aims to

promote a cleaner, greener environment in the Capital.

McDonald's sponsors environmental educational materials for

use in schools. This includes the Education Resource Pack in

support of the McDonald's-funded Education Centre at the 1992

Garden Festival, allowing children to undertake projects based

upon the environmental and ecological aspects of the Festival

Park.

PRESIDENT'S ENVIRONMENTAL AWARD
The President's Environmental Award is presented annually to the
restaurant which undertakes the most effective and imaginative
environmental project within their community during the year.

BUILT ENVIRONMENT
McDonald's was the sponsor of the Civic Trust Awards in 1986 and
1987. These Awards are intended to create a greater awareness of
the importance of high quality architecture, planning, landscape
and civic design in improving the quality of the environment.

McDonald's takes a sensitive approach to its built environment,
working closely with planning and conservation officers to preserve
buildings of architectural merit and to improve the townscape.

McDonald's has successfully integrated into many conservation
areas: eg. Windsor, Cambridge, York, Shrewsbury and Tower Hill,
London.

In many towns, McDonald's has invested considerable sums in
restoring old buildings, often putting back architectural details that
have been lost. York, Chester and Stratford Upon Avon are prime
examples of this in practice.

0 45 restaurants have been built in Grade 11 listed buildings and at
least 150 in conservation areas.

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