Posted by: Rob ( UK ) on November 08, 1996 at 07:16:58:

In Reply to: GIVE ME A BREAK! posted by Mila on November 01, 1996 at 03:37:58:

> I don't agree with the fact that you are only attacking MCD..
> What about Burger King, Taco Bell, Arby's, Wendy's, etc. .
> Burger King's quality of food is just as bad.

In reply to your point about only attacking McDonalds.

You mentioned the fact that you had read the McSpotlight literature.
In the campaign literature I read a sentence which specifically
said that it was not just McDonald's that were doing all these
things but many, many more companies. In any campaign work
one group must be targeted at a time to ;
a) be able to effectively use the limited campaign resources available and
b), unfortunately most consumers can only take a limited amount of
information in at one time.

Also, you mentioned what McDonald's were doing to animals.
What about the environmental consequences of their farming techniques and
how their use of land affects the indigenious people of the counries they
graze cattle in?

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