McSpotlight

 Competition

Answers and winners - week one

In the first week our mailbox was crushed under an avalanche of entries.. well over 5 ;-). Amazingly the majority got at least one incorrect answer and one AOLoser managed to get them all wrong, completing the tie breaker with the full McDonald's jingle! (nice try - she almost won)

The winners are; Dion Sanderson (Australia), Gary Hunt (UK), Robert Alcock (Eire), Phil Clayton (NewZealand), John Franson (USA?)

Honorary mentions (but no prize) go to; Andy Sinclair (Australia), Bernard Burns (USA?), Eoghan Clarkson (UK), Jay Nungesser (USA), Boudewijn Roukema (Japan), Katrina Linda (AOLoser) and the hundreds of really creative people who gave 'A visit to McDonald's makes me puke' as their tie breaker.


1. The statement (from the allegedly libelous factsheet) "A diet high in fat, sugar, animal products and salt and low in fibre, vitamins and minerals is linked with cancer of the breast and bowel and heart disease" is considered by Dr Sydney Arnott (McDonald's expert on cancer) to be:

B: "a very reasonable thing to say."

    A: "an inaccurate and misleading statement."
    B: "a very reasonable thing to say."
    C: "true. But don't tell anyone I said so."
    D: "possible, but it hasn't been proven 100%."

2. After McDonald's had been forced to reveal that beef from Brazil had been bought by McDonald's UK, what did Mr Oakley (chief purchasing officer and Senior Vice President of McDonald's UK) say in response to the apparent breach of McDonald's policy of only buying products from suppliers in the host country where they do business.

A: "We still bought the hamburgers locally.

We did not buy the ingredients locally."
    A: "We still bought the hamburgers locally. We did not buy the ingredients locally."
    B: "It would not concern me. It is only policy."
    C: "I was simply obeying orders. Rain forest destruction is not my responsibility."
    D: "It was fairly standard practice in the industry."

3. In which countries were McDonald's still using ozone-damaging blowing agents (HCFCs) in their packaging in 1995?

C: Hong Kong, Turkey and Philippines.

    A: All except Germany and Austria.
    B: All, except where forced otherwise by the law.
    C: Hong Kong, Turkey and Philippines.
    D: None. McDonald's care about the Ozone layer.

4. What were employees expected to do when sewage flooded the kitchens at the Colchester (UK) branch of McDonald's?

D: Stand on bun trays and continue working.

    A: Stop serving until the mess was cleared up.
    B: Advise customers to avoid the chocolate milkshake.
    C: Hold your breath and try not to slip over.
    D: Stand on bun trays and continue working.

5. What did Stephen Gardner (Attorney General of Texas) say about the McDonald's advertising campaign that they hoped would "neutralise the junk food misconception about McDonald's"

D: all of the above.

    A: "The new campaign appears intended to pull the wool over the public's eyes."
    B: "this advertising campaign is deceptive."
    C: "The intent and result of this campaign is to deceive customers."
    D: all of the above.

Tie-breaker. Best, worst and most bizarre examples given below