Learning the value of a burger

The Independent

19th December 1996; UK

Schoolchildren are being offered free burgers and fries as an incentive to turn up for lessons.

Each pupil at Bridgemary Community School in Gosport, Hampshire, who has a 100 per cent attendance record over five weeks is given a voucher for fast food from the McDonald's chain.

See also :
  • A burger and fries for class spying eyes - Daily Telegraph, February '95
  • Burger bribery - London Tonight, 15 February '95
  • Children told - come to school and win a burger - Lancashire Evening Post, 18th October '95
  • McDonalds teaching aid is 'brainwashing' - Today, 13th Nov '95
  • Reading, Writing, McDonald's - Daily Post, 16th December '95
  • Issues: McDonald's and School's
  • Growing Up Together - Propoganda from McDonald's 1993 annual review
  • Activity School Pack - An example of a McDonald's 'Teaching Aid'

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