Olympic rings better-known than McDonald's arches.

Orlando Business Journal

Apr 12, 1996

Press Index

The Olympic rings are more widely recognized around the world than the famous golden arches of McDonald's, according to a recent study by the International Olympic Committee.

The IOC surveyed 10,357 adults in the United States, Germany, United Kingdom, Japan, Australia, Jamaica, Brazil, Nigeria and India. The respondents viewed a page of unidentified corporate and non- corporate logos and tried to identify the symbols. Seventy-eight percent correctly identified the Olympic rings, followed by 72 percent for Shell and 61 percent for McDonald's.

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