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The Olympic rings are more widely recognized around the world than the
famous golden arches of McDonald's, according to a recent study by the
International Olympic Committee.
The IOC surveyed 10,357 adults in the United States, Germany, United Kingdom, Japan, Australia, Jamaica, Brazil, Nigeria and India. The respondents viewed a page of unidentified corporate and non- corporate logos and tried to identify the symbols. Seventy-eight percent correctly identified the Olympic rings, followed by 72 percent for Shell and 61 percent for McDonald's. |