*sigh*; typo-fubars-link-shock! It's too early :P
Here's the correct version.
: Nikhil, we chose McSpotlight for exactly that reason; this site was set up to provide the world with the evidence aired in the McLibel trial; an attack on McWorld and McJobs. Our aim was to bring McD's more hidden practices into the light; to make them unable to maintain their squeaky-clean image. Hence McSpotlight.
: However, it is standard Internet netiquette to check the tone and content of a public forum before you post to it. Everyone connected to the 'net should be given a basic crash course in netiquette; there are correct and incorrect forms of behaviour on the 'net and it is a failing on the part of many ISPs that people are not educated in this.