The McDonald's Corporation

| Publications & Propaganda | 'Charitable' Activity|
|New Territory | Business Strategy, Censorship & Finance |


A Brief History of McDonald's

Who's who at McDonald's?

McDonald's Corporation
One McDonald's Plaza
Oak Brook, IL 60521
Telephone (708) 575-3000
Emai: postmaster@mcd.com
  McDonald's Restaurants Ltd
11-59 High Road, East Finchley
London N2 8AW
Telephone +44 (0)171 700 7000
Fax. +44 (0)171 700 7050



publications

McDonald's churns out an incredible volume and range of sophisticated propaganda. It often masquerades as factual information, or as merely informing the public of 'the McDonald's experience'. The company carefully targets sections of the population (customers, the media, health professionals etc).

Every item is very carefully written, often in order to give false impressions, often omitting crucial facts, and often in an extremely ambiguous way. However, it is possible to read between the lines or to just marvel at the idiocy of what is being said, and at the dependance of the company on its carefully manufactured image.

Publications

  WARNING - the information in the following pages has been produced to persuade you to buy more of McDonald's products. Keep your eyes and ears open for propaganda when you see this symbol.

WARNING - the information in the following ouside link(s) has been produced to persuade you to buy more of McDonald's products.

Internet Presence

Adverts

Promotions



charitable

Introduction

    "They hope to justify their existence, to counter criticism, to ingratiate themselves with local communities and to target sections of the population who they want to buy their products. And what better way to do this than to be seen to be 'helping' the community, doing 'charitable' good works... "

Schools



territory

Hospitals



business

Censorship Strategy


Finance

Expansion into other areas

    McDonald's sells off Aroma coffee chain after 20m loss - 19/02/02

    Mine's a McLatte - McDonald's snaps up 33% stake in Pret a Manger sandwich shop - 01/02/01

    McDonald's Looks to Gather Steam with Coffee Bar - the first McCafe coffee bar in the United States opens in downtown Chicago. - 02/04/01

    In Bed with McDonald's - the first ever McDonald's hotel - 24/03/01


    Want to find out more about the Golden Arches - then why not search for what you're looking for:

    Where do you want to look?

    How many results do you want per page?



Debating RoomGot something to say about the burger giants?
The McDonald's section of the Debating Room is for you.


McSpotlight

search
site map


McLibel Issues Company For Sale Media
Campaigns Beyond Debate

Whats New
McFun
guided tours