McDonald's churns out an incredible volume and range of sophisticated propaganda. It often masquerades as factual information, or as merely informing the public of 'the McDonald's experience'. The company carefully targets sections of the population (customers, the media, health professionals etc).
Every item is very carefully written, often in order to give false impressions, often omitting crucial facts, and often in an extremely ambiguous way. However, it is possible to read between the lines or to just marvel at the idiocy of what is being said, and at the dependance of the company on its carefully manufactured image.
McDonald's official book of information about themselves, "provides a detailed insight into every aspect of the company"
Vegetable Deluxe Ingredients Information
Nutrition - A question of balance
McDonald's Nutrition Information
Environment-facing the challenge
Did you know?
McDonald's corporate website - a glossy, expensive attempt to counter McSpotlight. But why is there no email address for visitors to send in their opinions? And will they ever put a link to us as we have to them?
(See also : Other McDonald's and McDonald's related websites)
Enterprise Dec 95 - fascinating McFacts about the world's favourite family restaurant.
What we're all about. , Balance.
Wanna job at McD's? (advert image somewhat modified from the orginal)
Read the small print - no purchase necessary
How McDonald's work with schools - from their 1993 annual review.
Activity School Pack - a McDonald's 'Teaching Aid' produced in conjunction with Berkeley Infants School.
Transcript of Money Programme article
McDonalds teaching aid is 'brainwashing' - TODAY November 13 1995
A burger and fries for class spying eyes - Daily Telegraph, February 15 1995
Burger bribery - London Tonight, February 15 1995
Reading, Writing, McDonald's - Daily Post, December 16 1995
Children told - come to school and win a burger - Lancashire Evening Post, October 18 1995
"When someone like Robert Maxwell or McDonald's take regular advantage of the archaic and oppressive libel laws they hope to be able to create a climate of intimidation..."
McDonald's Projects 4thQ Loss 14/12/01
McDonald's Warns on 2002 Profits 20/10/01
McDonald's warns on 2002 profits 29/10/01
Our Growing Investment Financial page from McDonald's Annual Review 1993, containing information about investment, expansion, franchising etc.
McDonald's profit up 15 per cent - Thu Apr 20 1995
McDonald's to Accelerate Growth Rate - Wall Street Journal, 22nd January 1996
McDonald's Stock details (Outside Link) - how are McDonald's shares doing today?
Expansion into other areas
Mine's a McLatte - McDonald's snaps up 33% stake in Pret a Manger sandwich shop - 01/02/01
McDonald's Looks to Gather Steam with Coffee Bar - the first McCafe coffee bar in the United States opens in downtown Chicago. - 02/04/01
In Bed with McDonald's - the first ever McDonald's hotel - 24/03/01
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