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19/07/02 . AP World Politics . Yahoo News . UNITED NATIONS
UNICEF and McDonald's team up for fund-raising for children's charities
The U.N. Children's Fund and McDonald's on Friday announced an expansion of the famous "trick or treat for UNICEF" campaign in which the fast-food purveyor will raise funds for children's charities through its restaurants in 121 countries.
The campaign will kick off on Nov. 20, the anniversary of the U.N.'s adoption of the Convention on the Rights of the Child in 1989.
The restaurants' fund-raising will benefit Ronald McDonald House Charities worldwide and UNICEF programs in about 12 countries, said Jack Greenberg, the chairman and CEO of McDonald's, and UNICEF executive director Carol Bellamy.
In the 1960s and 70s, UNICEF reaped millions of dollars in coins from trick-or-treating American children who carried small collection boxes and went door-to-door gathering spare change for the U.N. group, along with the more traditional candies for themselves.
"The opportunity to distribute the orange Trick-or-Treat boxes through McDonald's restaurants in the United States will help us reach a whole new generation of children whose parents supported UNICEF when they were kids," Bellamy said.
Greenberg also met Friday with U.N. Secretary-General Kofi Annan, who at the
U.N. Special Session on Children last May called on business to become more
active in promoting the survival and rights of children.