Day 061 - 05 Dec 94 - Page 33
1 A. I am not commenting on other countries. I told you why
2 we need them here and if we could do without them and save
3 the cost, do you not think we would?
4
5 Q. Your packaging is part of the experience, is it not, the
6 McDonald's experience?
7 A. In what way? How do you mean?
8
9 Q. Colourful, bright?
10 A. I would not call a brown paper carry-out bag colourful,
11 unbleached.
12
13 Q. Cartons?
14 A. It looks pretty dull actually.
15
16 Q. It has your name printed on the side.
17 A. A two and four hole tray has absolutely no colour on
18 it.
19
20 Q. Your paper bags have your name printed on the side, lots of
21 McDonald's arches, logos?
22 A. It has our logo on it, sure, but it is not colourful.
23
24 Q. It has coloured ink on it?
25 A. Pretty dull -- come on!
26
27 Q. The cartons, they are colourful, are they not?
28 A. Some are, yes.
29
30 Q. It is part of dressing up the food, is it not, to make it
31 look more attractive?
32 A. No, it is to put the brand across directly to the
33 customer.
34
35 Q. Right.
36 A. It is not dressing up the food, as you put it.
37
38 Q. OK, so it is for image?
39 A. For image, brand image, yes.
40
41 Q. What happens to the waste environment/index.html">litter in McDonald's bins?
42 A. It gets compacted and is collected in a skip normally.
43
44 Q. Right, and gets taken to landfill sites?
45 A. Yes.
46
47 Q. Right, so all of McDonald's packaging with the exception of
48 five stores in Manchester (who recycle some of their
49 polystyrene), all of it either ends up as environment/index.html">litter or gets
50 dumped in landfill sites, does it not?
51 A. Yes.
52
53 Q. That is right, OK.
54
55 MR. MORRIS: How much McDonald's environment/index.html">litter do you reckon each day
56 will end up as environment/index.html">litter? How much McDonald's packaging each
57 day will end up as environment/index.html">litter to be collected by Council
58 collectors?
59 A. I do not know.
60
