CBC coverage of McSpotlight

Posted by: Judy Haiven ( Canada ) on June 24, 1996 at 15:21:31:

(Orginaly posted to the 'Request for Information' room
in reply to: Radio coverage in New York)

We here have heard two interviews on CBC-radio (our Can. public broadcasting corp)
with a man called Don Middleburg from Middleburg & Assoc. in New York.

The gist of his comments are that McSpotlight is dangerous and conveys the
wrong information and ideas about McDonalds. Our questin is who is this man,
is he the public relations arm of McD in the US?

He claims he advises many clients (he won't say whom) about their rights to web sites
and making web pages and promotion. He claims that "if someone's blatantly putting
out one side, the company (should) have a strategy to defend themselves... in those

He says he's not against free speech. Who is this guy and what is he up to?
How come our CBC latched on to him?

From Judy Haiven in Saskatoon.

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