: If one's competition were undercutting the price of our offering, it might be an effective tactic to improve one's product, to thusly justify a greater price. Advertizing the superiority of a product over that of competitors also might help. Increase the market-value, or, by your definition, "use-value". Those $15 sneakers might be utilitarian, but they're not Air Jordans. You will not be "cool" wearing them. And so on.
Yes, 'and so on' indeed...
Let's completely omit all mention of INCREASED PRODUCTIVITY---more goods per hour---and LOWERING LABOR COSTS---a combination of increased productivity (which lead to market gluts and corresponding stock-market crisis), automation (also known as unemployment), and good old fashioned wage hardball---shall we, Doc?
: When one deals with the dynamics of economic behavior, it pays to think outside of the box. Unfortunately, Marxist "baggage" is more impervious to change and openness than Samsonite luggage. Both use guerrillas (gorrillas?) to press forth their product. One expects that the metaphor this invokes, that of simian devolution, will be religiosly followed as well. Or so the antics to those in Seattle would have one believe.
Oops, you lead off with a rational (but erroneous) statement and then followed it with an illogical dodge.
Don't you remember the cardstacking technique works best when the illogical dodge comes first (to confuse your opponent)---then you follow with the rational (but erroneous) statement (while your opponent is still stratching his head)?
Get well soon...