Day 055 - 25 Nov 94 - Page 55

     
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     2   MR. RAMPTON:  The Defendants also know, my Lord, that the report
     3        of the hearing -----
     4
     5   MR. JUSTICE BELL:  Yes.  Carry on with your questions.
     6
     7   MR. RAMPTON:  My Lord, Ms. Dibb disclaims any responsibility,
     8        except of course the ultimate one as an editor, for this
     9        article, which is why, with this witness, I left it where
    10        it was.
    11
    12        Can I move on to something else now, please?  Ms. Dibb, I
    13        do not know quite where it is to be found, but I am looking
    14        for the materials concerning your submission to the ITC.
    15        I am saying that.  I know where they are in my papers, but
    16        I do not know where they are in your papers?
    17        A.  Are you referring to the Responsible Food Advertising
    18        document?
    19
    20   Q.   Yes.  I want you to see if you can lay hands on, if you
         would not mind, the letter to which Mr. Morris earlier
    22        referred you to 10th October which was entitled:  "ITC Code
    23        of Advertising Standards and Practice: Consultation on
    24        Rules Governing Food Advertising".
    25        A.  I have that copy in front of me.
    26
    27   Q.   I would like you to look, first of all, please, at the
    28        bottom of the first page.  I think it is the last sentence
    29        beginning "This theory", which is at the end of the line.
    30        Do you have that?
    31        A.  Yes.
    32
    33   Q.   "This theory" -- that is to say, the theory that television
    34        advertising actually increasing consumption overall -- "is
    35        strongly contested by the advertising and food
    36        manufacturing industries who argue that the balance of
    37        reputable research in this area indicates that whereas
    38        advertising undoubtedly does influence consumers' selection
    39        of brands its cumulative influence on food type preferences
    40        is likely to be relatively insignificant in comparison with
         other factors influencing food choice."
    42
    43        Are you conscious of any research to which that paragraph
    44        refers?
    45        A.  I am conscious of research.  Whether I would agree that
    46        it was reputable or not is perhaps another matter.  I am
    47        aware of industry-sponsored research.
    48
    49   Q.   I see.  It is disreputable to the extent that it might have
    50        been sponsored by the food or the advertising industries; 
    51        is that right? 
    52        A.  I did not use the word "disreputable". 
    53
    54   MR. RAMPTON:   If it is not reputable, it must be disreputable,
    55        or unrespectable,  or whatever word you like to use.
    56
    57   MR. JUSTICE BELL:  I do not know.  I am not sure that one is
    58        actually the opposite of the other.
    59
    60   MR. RAMPTON:  Unreliable, not worth placing any credence upon?