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McDonald's and the Environment

Posted by: Glen Day ( McDonald's Conder A.C.T., Australia ) on September 16, 1999 at 00:33:48:

In Reply to: Future McDonald's Manager posted by Glen Day on September 14, 1999 at 19:58:01:

McDonald's are improving many things to help the environment, for examples McDonald's has reduced there waste by 50% by stressing the saying "Cook less more Often" while cooking. This important saying means the waste levels will be reduced making it more appropriate for the environment. Another worthy thing that McDonald's do that is good for the environment is they use the three R's: Reduce, Recycle and Reuse, this means empty cardboard boxes are recycled and used again for the box of a new product at McDonald's. Particular people say McDonald's remove rainforests to commence there own beef production, this is not true and nowhere in the world does McDonald's eliminate rainforests for this purpose. McDonald's was the first restaurant company to introduce " Litter Patrols" these include removing all rubbish around McDonald's stores, helping the environment. There are some of the major things McDonald's are involved to help the environment . For more information about McDonald’s and the environment visit these McSpotlight’s own web sites at http://www.mcspotlight.org/company/publications/environment_challenge.html and also the 5 Did you know? Fact Sheets located at: http://www.mcspotlight.org/company/publications/mcfact_card1.html.

This argument above explains McDonald's do attempt to support the environment in different ways and they don’t only hate the environment for what it is.

McSpotlight: Hang on one second.

Firstly, you don't mean "help the environment"; you mean "destroy it less quickly"; even the most die-hard McDonald's fan has trouble agreeing with the court statements of Ed Oakley (Chief Purchasing Officer, McDonald's UK) when he said "I can see [the dumping of waste in landfills] to be a benefit, otherwise you will end up with lots of vast, empty gravel pits all over the country."

Ed Oakley also testified that the McFact cards you mention served no useful purpose with respect to plastic/polystyrene waste; since "the company had not recycled any of the waste and in fact the polystyrene was "dumped".

Paul Preston (head of McDonald's UK during the trial) "said that if one million customers each bought a soft drink, he would not expect more than 150 cups to end up as litter. Photographs were then put to him, showing 27 pieces of McDonald's litter in one stretch of pavement alone"

Ed Oakley denied that the purchase of Brazilian beef for use in the UK was in breach of McDonald's policy of not using beef which originated outside the European Union, saying "No, it was not. We still bought the hamburgers locally. We did not buy the ingredients locally".

(That applied to a shipment of Brazilian beef to the UK in 1983/84. However, rainforest land is still used to grow soya; which is exported and fed to beef cattle destined to become McDonald's hamburgers; which makes McDonald's claims that they do not directly destroy rainforest true but misleading.

You can find the witness statements of 14 expert witnesses who testified in court that McDonald's was responsible for the destruction of rainforest land here.)

With regard to the McFact cards, the thing to remember is the statement we put over them "WARNING - the information on this page is company propaganda, produced to persuade you to buy more of McDonald's products. Parts of it may be deliberately misleading.

Basically, the chief executives of McDonald's UK and McDonald's Inc. have admitted in court that the McFact cards aren't worth the card they're printed on. Neither have they changed any aspect of their practices since the McLibel verdict...

The one indisputable fact remains; McDonald's is the largest single customer of the meat industry; which is one of the most destructive corporate forces in the world today. Look it up.

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