Day 050 - 10 Nov 94 - Page 37

     
     1   MR. RAMPTON:  I meant the 10th.
     2
     3   MR. MORRIS:  There are two dated the 10th.
     4
     5   MR. RAMPTON:  It is addressed "To individuals and organisations
     6        on the enclosed list".
     7
     8   MR. JUSTICE BELL:  They both are.  That is the trouble.  You are
     9        looking at the one which -----
    10
    11   MR. RAMPTON:  ITC Code of Advertising Standards and Practice.
    12
    13   MR. JUSTICE BELL:  You are looking at the one which comes
    14        before -----
    15
    16   MR. RAMPTON:  No.  It starts:  "The purpose of this letter...."
    17
    18   MR. JUSTICE BELL:  The point is that there is another one, if
    19        one turns on three sheets, dated 10th October, as well.  In
    20        fact, I was reading the second one.
    21
    22   MR. RAMPTON:  That is about slimming advertising.  As I observed
    23        rather weakly before, I do not think we are concerned with
    24        that in this case.
    25
    26   MR. JUSTICE BELL:  As long as we know which one we are on.
    27
    28   MR. RAMPTON: (To the witness)  Is that the one you have just
    29        read to yourself?
    30        A.  Yes, it is.
    31
    32   MR. JUSTICE BELL:  Let me just look at again.  Yes?
    33
    34   MR. RAMPTON:  Mr. Miles, as I put it to you, and you agreed,
    35        there do appear to be expressed there two conflicting
    36        points of view?
    37        A.  That is correct.
    38
    39   Q.   So far as your own personal opinion of this dispute, or
    40        this debate, is concerned, do we put you in either of these
         two camps and, if so, which?
    42        A.  Yes.  I certainly come in the second camp, what is
    43        described here as the Advertising and Food Manufacturing
    44        Industry.
    45
    46   Q.   They argue, it is said, that:  "....the balance of
    47        reputable research in this area indicates that whereas
    48        advertising undoubtedly does influence consumers' selection
    49        of brands its cumulative influence on food type preferences
    50        is likely to be relatively insignificant in comparison with 
    51        other factors influencing food choice." 
    52        A.  Yes. 
    53
    54   Q.   Do you agree or disagree with that sentiment?
    55        A.  I agree with that.
    56
    57   MS. STEEL:  If that was an attempt to get in a thing to say that
    58        research is backing up Mr. Miles's point, by the back
    59        door -----
    60