October 10 - 17 October

Each week McSpotlight will be updated on how the world's press has covered McLibel, McDonald's and multinationals in general.

  • SQUALL
    UK; Autumn 1996

  • SQUALL
    UK; Autumn 1996


  • Guardian
    UK; 14th October 1996


  • Canal Plus
    France; 16th October 1996


  • Die WochenZeitung (WoZ)
    Switzerland; October 11, 1996


  • Adbusters
    Canada; Winter 1996

    McDONALD'S MORALE CRUMBLING

    [Article about McDonald's growth rate, their link-up with Disney, McLibel & McSpotlight]
    But like a supernova which burns brightest and hottest just before it explodes and collapses in on itself, McDonald's may be experiencing a final stage of rapid expsansion before it implodes under the weight of international public condemnation. The catalyst for this disintegration may well turn out to be the McLibel 2.


    Last Week in the Media

    3 October - 9 October - Viz and McDonald's; McMunchies and McLibel trial becomes the longest civil case in British history - Guiness Book of Records
    26 September - 2 October - How we met, Helen Steel and Dave Morris, in the Independent.
    19 September - 25 September - Big Mac Chews Out Little Mrs Munchie.
    12 Septmeber - 18 September - Adopt-A-Store and SLAPPS.
    22 August - 11 September - Mark Thomas' regular site to hang out: McSpotlight.
    7 August - 21August - Big Mac in big trouble over late openings.
    18 July - 6 August - Last year, 96% of Americans ate at McDonald's; more than half the American population lives within a three-minute drive of a McDonald's...
    4 July - 17 July - How corporations are "flame-broiled" on the Net.
    27 June - 3 July - The second anniversary of the McLibel Trial is celebrated in style.
    20 June - 26 June - Squall reveals how McDonald's is "gobbling the rainforests".
    13 June - 19 June - The New Statesman runs a very positive article on McSpotlight
    30 May - 12 June - McDonald's 'used police sources' in McLibel case, reports the Independent
    23 May - 29 May -
    Red Pepper exposes Japanese racist myths about 'healthy' McDonald's food
    16 May - 22 May -
    A quiet week: 'An American Cowboy in London' profiles McLibel witness Howard Lyman
    9 May - 15 May -
    'McMyths about McJobs': Strange Spectator article defends low-paid work for young people
    2 May - 8 May -
    Busy week, with McLibel featured on satirical TV show and analysis of McDonald's stranglehold over the UK
    24 April - 1 May -
    Highlight of the week: George Monbiot's Guardian on the absurdities of Britain's libel laws
    16 April - 23 April -
    Howard Lyman causes a storm on the Oprah Winfrey Show when Oprah pledges to give up burgers
    5 April - 15 April -
    A quiet week, but with interesting legal analysis from Legal Action
    16 March - 4 April -
    The BSE in beef crisis explodes, the media is saturated with McDonald's decision to ban British beef
    9 March - 15 March -
    Sensational five-page colour feature in the UK's Guardian Weekend on the McLibel Trial and McSpotlight
    2 March - 8 March -
    The world's press takes an interest in McSpotlight - articles in USA Today, Observer and Legal Action
    24 February - 1 March -
    Lots of mentions for McLibel. McSpotlight makes 'Global Hero' for March 1996
    17 - 23 February -
    Great headlines, media people: 'Big Mac's Critics Connect On Line', 'Burger Giant Under McSpotlight'...
    11 - 16 February -
    Our first week - not much press. Little did they know...

    Other This Weeks

    This Week in Court

    This Week's Campaigning

    This Week at McDonald's

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